There’s no one-size-fits-all approach to content strategy — everyone uses different tactics based on their organization’s unique goals. It’s part of what keeps content marketing so interesting.
With all these different approaches to content strategy, what does a content strategist do all day? And how is their work relevant to healthcare marketing?
We sat down with WriterGirl’s very own content strategists, Nikki Breen and Stella Hart, as part of our Tips in Ten(ish) Minutes series to learn more about their daily lives. They share what they’re currently working on and offer advice on how to get more involved in your own content strategy. Watch their conversation with Kirsten Lecky, WriterGirl EVP of business development.
Recommended content strategy resources
See Nikki and Stella’s recommended tools, resources and newsletters to help you in your content strategy journey.
- Google Analytics
- Moz Pro
- Google Alerts
- Hemingway App
- WAVE (Web Accessibility Evaluation Tool)
- Becker’s Hospital Review newsletter
- Nielsen Norman Group newsletter
- WriterGirl newsletter
Do you need a website strategy partner who is 100% dedicated to healthcare? WriterGirl is ready to partner with your team to strategize, plan and produce content that resonates with your target audience. Drop us a line anytime to learn more.