What healthcare marketers need to know about SEO in 2021
As I was digging into 2021 healthcare SEO strategies for [...]
9
02, 2021
2
12, 2020
New website in the works? Start the content conversation early
An outdated website can be a thorn in your brand’s [...]
28
10, 2020
Marketing glossary: A quick guide to understanding marketing strategy, content strategy and more
There’s no shame in admitting you don’t know the answer [...]
10
09, 2020
Content planning during a crisis: 3 tips to keep your communication focused
Not long after the clock struck midnight on Jan. 1, [...]
5
08, 2020
7 of our favorite hospital Instagram accounts
If you said you’ve been trying to stay off social [...]
22
07, 2020
How to reach health IT leaders with email marketing: 8 essential steps
Although social media is ubiquitous these days, email marketing still [...]
15
07, 2020
How to make your website content accessible to everyone
When visiting your website, everyone should be able to access [...]
20
05, 2020
How Providence used content to connect with patients during COVID-19
The first case of COVID-19 in the U.S. was diagnosed [...]
5
03, 2020
Short-staffed? Time to optimize your marketing team structure
A healthcare marketing role means having an endless list of [...]
19
02, 2020
Why content strategy matters — and how to create one that works
Healthcare marketers are tasked with a growing list of responsibilities: [...]