Within ten days of receiving the assignment, WriterGirl handed off the final content. By June 1, 2020, all of the new pages were live on Perfect Health’s website.
Although the initial goal was to rank better in local Google search, Perfect Health also started ranking nationally. After only two months, the campaign’s success was clear.
- Organic traffic to the Perfect Health website grew 948% February-August 2020
- Organic keywords for Perfect Health’s website grew 334% February-August 2020
- Perfect Health’s website appears on page one of Google for 256 keywords
“When we started this project, Perfect Health wasn’t ranking well at all and their only page one keywords were branded keywords,” McCarty said. “It’s phenomenal that, in such a short time, they’re ranking well for almost every core keyword.”
“On top of this strong organic growth, we’re starting to see the benefits of this strategy play out in our clinics with more appointment requests and membership applications,” says Coon. “I do not doubt that this initiative has more than paid for itself.”
The SEO and content strategy also improved costs and conversion rates for Perfect Health’s pay-per-click (PPC) Google ads. Once the optimized content was online, Perfect Health saw its cost per conversion drop from $400 to $20.82 — a nearly 95% decrease in price. The conversion rate for the ads also remained high at 16.3%.
“Working with WriterGirl on this project was seamless — the team knew what we needed and produced it fast,” McCarty says. “WriterGirl knows the healthcare space like no one else, and these results show that.”