Project Description

SEO content partnership boosts organic website traffic 948% in six months

How WriterGirl produced search-optimized healthcare content that drove appointment requests and membership applications for Perfect Health 247

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Situation

Georgia-based healthcare organization Perfect Health 247 set out to grow patient volume and brand awareness through a detailed and customized search engine optimization (SEO) strategy. Perfect Health aimed to:

  • Boost local organic search rankings for business-critical keywords
  • Improve its website authority with Google
  • Reduce cost-per-conversion for Google Ads
  • Increase the amount of SEO-optimized content on its website

Challenge

To execute their SEO strategy, Perfect Health pursued a two-pronged approach. They needed a partner with SEO expertise who knew the science of SEO and could create a detailed keyword strategy. Perfect Health would also need a team of writers who understood the art of bringing an SEO strategy to life with content best practices and healthcare knowledge. This approach would ensure the new website would speak well to patients and show expertise and authority to Google.

What’s more, the Perfect Health team wanted to make sure they were getting good value for their money.

“I was wary of spending money on both an SEO expert and content experts,” says Troy Paul Coon, MD, CEO of Perfect Health 247. “We had already been spending a large part of our marketing budget on Google Pay Per Click (PPC) ads and I wanted to make sure this was a smart investment.”

Solution

Perfect Health engaged Helium SEO in February 2020 to tackle their keyword research and SEO strategy. Helium worked with the Perfect Health team to determine the best keywords to target for increasing patient volume. Then, Helium outlined the type of content needed to improve Google search rankings for those keywords.

But Google’s search algorithm considers more than just keywords — it also ranks pages based on content relevance and authority. So, Perfect Health reached out to WriterGirl to craft the website content. The pages would incorporate the keywords naturally and in a way that spoke directly to Perfect Health’s most important audience: its patients.

“To achieve our goal, we needed to combine the SEO research with healthcare writing expertise,” says Janelle McCarty, Helium SEO market leader, Atlanta. “It makes a big difference when you can marry the two.”

Once WriterGirl was on board, Helium provided a creative brief for the content and the keywords the writer had to incorporate on each page. With that outline, WriterGirl was off and running.

Working with WriterGirl on this project was seamless — the team knew what we needed and produced it fast. WriterGirl knows the healthcare space like no one else, and these results show that.”

— Janelle McCarty, Helium SEO market leader, Atlanta

Results

Within ten days of receiving the assignment, WriterGirl handed off the final content. By June 1, 2020, all of the new pages were live on Perfect Health’s website.

Although the initial goal was to rank better in local Google search, Perfect Health also started ranking nationally. After only two months, the campaign’s success was clear.

  • Organic traffic to the Perfect Health website grew 948% February-August 2020
  • Organic keywords for Perfect Health’s website grew 334% February-August 2020
  • Perfect Health’s website appears on page one of Google for 256 keywords

“When we started this project, Perfect Health wasn’t ranking well at all and their only page one keywords were branded keywords,” McCarty said. “It’s phenomenal that, in such a short time, they’re ranking well for almost every core keyword.”

“On top of this strong organic growth, we’re starting to see the benefits of this strategy play out in our clinics with more appointment requests and membership applications,” says Coon. “I do not doubt that this initiative has more than paid for itself.”

The SEO and content strategy also improved costs and conversion rates for Perfect Health’s pay-per-click (PPC) Google ads. Once the optimized content was online, Perfect Health saw its cost per conversion drop from $400 to $20.82 — a nearly 95% decrease in price. The conversion rate for the ads also remained high at 16.3%.

“Working with WriterGirl on this project was seamless — the team knew what we needed and produced it fast,” McCarty says. “WriterGirl knows the healthcare space like no one else, and these results show that.”

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