After two years of partnering with WriterGirl, Cox Health Marketing has seen increased engagement with their blog, which is now the website’s top source of traffic. Banks’ sales team has also been able to create more business opportunities thanks to the robust pool of thought leadership content.
“We’ve had sellers successfully get appointments and build new business because they have this thought leadership content to share,” Banks says.
In addition to the increased business, Cox Health Marketing has had more than 1,000 downloads of the white paper WriterGirl helped develop. From another angle, Banks says she’s also been able to leverage the thought leadership content to build her personal brand and grow her own following on LinkedIn.
“WriterGirl has been fantastic to work with,” Banks says. “Wherever I am in my career, I know I can always count on WriterGirl to help out with healthcare content.”