by Melanie Graham

OhioHealthWhen OhioHealth was preparing to launch its new wellness blog in 2016, the health system knew it had to start with a robust library of content. Filling up an editorial calendar with quality articles is a crucial step for building engagement and traction with readers and search engines.

But when it came down to it, OhioHealth only had a couple of in-house writers they could tap for blog writing, and the goal was to publish five articles per week.

“It was crucial for us to have additional writers to help us create content for the wellness blog,” says Missy Gleason, brand journalism lead at OhioHealth.

>> Read more: How to give your old blog posts a facelift

Since OhioHealth had previous experience working alongside WriterGirl when they partnered on a web project, Gleason reached back out in early 2017 to see if WriterGirl could also help create blog content. The articles would serve as a reliable health resource for patients and readers while helping build OhioHealth’s reputation.

Nearly two years after launching the project, the WriterGirl team had produced roughly 120 articles for the OhioHealth wellness blog. The topics ranged from cancer to heart health, nutrition to family living.

Thanks to that writing and content expertise, the OhioHealth blog experienced tremendous growth in 2018. Read the case study to see more detailed results.

“The partnership felt very collaborative,” Gleason says. “It took worry out of the equation because I was working with people I could trust.”

Build wellness blog content without the extra head count

The expert healthcare writers at WriterGirl are well-versed in wellness blog writing and know how to craft custom content to fit your audience and marketing goals. Drop us a line to learn more about how we can help you build up your blog’s content library.