podcasting tips for healthcare marketers

It seems like everyone is jumping on the podcast bandwagon these days, doesn’t it? If you’re passionate about something, chances are you can find a podcast about it.

Listening to podcasts has lots of benefits. But what about creating podcasts? Could producing a podcast benefit your content marketing strategy? The answer is an easy yes – podcast audiences are on the rise and reaching impressive numbers. Plus, podcasts can help you dial in to a new audience and present your brand in a different, more personal format.

Want to jump in? Before you grab that microphone, consider these podcasting tips:

Do your content research

When you get ready to launch any new content channel, it’s important to ask yourself a few key questions: Who is your audience? What type of content do you want to cover?

To help you decide, take a look at your existing channels. Do you have certain blog posts or webpages that perform better than others? It’s a good idea to base your podcast on topics your audience is already interested in.

Once you’ve analyzed your own content, research your competitors. Don’t be afraid to listen to what other hospitals and practices are doing. Look to them for inspiration. Or, you may find a content gap that your podcast can fill.

Check out these quick-hit news podcasts from Johns Hopkins Medicine or the longer Health Talks from Cleveland Clinic. The popular Radiolab show is also great for podcast inspiration – they often take complicated health and science information and break it down into easy-to-understand, engaging episodes.

>> Read more: How to tackle content development in 5 stages

Consider podcast production value

Before you produce any episodes, think about what you want your final product to sound like. This is a good time to consider whether you can manage the podcast in-house, or if outside expertise will produce the product you want.

If you do decide to stay in-house, plan out the equipment and software you’ll need. For audio editing, Audacity is a great, free tool. As for microphones, many podcasters recommend products from Blue (such as the Yeti or Snowball mics). Here are a few others you can consider.

While you’re budgeting for equipment, you may want to also add a line item for music. If you plan to have music in your podcast, you can purchase a track or hire a freelance musician to compose an original track. If music isn’t in the budget, there are some resources available for free music, such as the Free Music Archive.

The Podcast Host has a few more tips for anyone looking for podcast music.

One other, important piece to a high-quality podcast: a quiet space. A good microphone will certainly help your podcast audio, but it’s even more important that you find a quiet room to do your recordings. Before you record an episode, do a test run to make sure the space doesn’t have too much background noise.

Put a team together

Whether you’re producing the podcasts in-house or hiring expert help (like WriterGirl!), you’ll need a team to support your new endeavor. Put together a line-up of key players who will be involved in your podcast production. Then, lay out the steps you need to take to produce each episode. This will help you stay organized and keep you on schedule.

Now that you’re ready to tackle podcasts, don’t forget about a distribution plan. Even if you have the most interesting podcast in the world, it’s not going to get off the ground if you don’t have a strategy to market your new channel. Know where you will release the podcast (iTunes, Google Play, Stitcher, Spotify) and how you will promote it. Use your existing blog and social media channels to your advantage, as well.

Need some inspiration? Check out these 20+ healthcare podcasts to get you started.