Rebranding a health system is no easy feat, especially when the organization stretches across nine states. But when it came time to execute new healthcare branding strategies for its 46 hospital campuses, AdventHealth knew they needed a whole new approach to content.
The goal of the rebrand was to inspire unity, creativity and connection across its diverse network, which included hundreds of care sites. AdventHealth also wanted to create content that resonated with its brand voice, Christian mission and focus on whole-person health.
To execute the rebranding, AdventHealth needed a nimble and adaptable content team that would be able to review thousands of pages of content. So, they tapped WriterGirl for content strategy, writing and editing expertise. Together, AdventHealth and WriterGirl developed a plan that would optimize content across a wide range of service lines and locations.
Find out more about AdventHealth’s healthcare branding strategies and the results they’ve seen from their substantial rebranding project. See the case study.
Looking for help with healthcare branding strategies?
The WriterGirl team can help your organization create and refresh content to reflect your new brand, voice or design. Our team specializes in crafting custom content that fits your audience and helps you meet your marketing goals. Feel free to drop us a line to learn more.