Build trust with engaging doctor bios
Your provider directory is often the first stop on a new patient’s journey. In fact, potential patients are more likely to search online for a provider than for a hospital or clinic. Before making an appointment, website visitors rely on doctor bios to find a provider they can trust — someone who’s warm, compassionate and human. When physician bios make the right first impression, you inspire a relationship before the first appointment.
But creating these bios can be daunting. Providers are busy caring for patients and it isn’t easy finding time for an interview. Tackling an entire directory of bios also means developing hundreds or thousands of content pieces. That’s where WriterGirl can help.
WriterGirl’s SEO-savvy healthcare writers have created thousands of provider bios. Our tried-and-true method boosts provider participation and response time, resulting in robust bios that lay the foundation for lasting patient relationships.
Custom provider bios that connect patients with the right care
Here’s how WriterGirl helps hospitals and health systems master doctor bios:
- Make it easy for providers. First we engage them with a quick custom survey they can respond to at their convenience.
- Dive deeper than education and expertise. Our surveys ask about care philosophy, personal passions and what inspired them to become doctors. These details paint a vivid picture of doctors as professionals — and fellow humans. Potential patients often connect with a doctor’s story to find the right “fit” for their care.
- Keep track and follow up. Our team closely tracks survey responses and follows up with providers to keep your project on schedule.
- Reflect your brand. We customize our survey, process and writing style so your doctor bios stay on brand. You can adapt our approach to create bios for researchers, physicians, nurses or other specialists.