About our blog, “Word Up!”
According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!
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5 predictions about the future of healthcare — and what they mean for content
Like demand drives supply, how people engage with healthcare drives its content. That’s why Chris Bevolo’s new book “Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare” has us so intrigued. In the book, Bevolo shares five predictions [...]
How to choose effective SEO keywords: A content strategist’s process
If you’re sitting down to write a blog, chances are you want to reach new readers. To reach the right readers, you’ll need to get Google on your side and choose keywords for SEO (Search Engine Optimization.) You’re in the [...]
7 Tips to help your readers’ health insurance literacy
As healthcare communicators, most of us recognize the need for simpler terms and shorter sentences to support health literacy and empower our audiences to make healthcare decisions. However, we don’t always use these techniques when it comes to health insurance [...]
Seeking compliance? Here are 9 price transparency terms that can help
Hospitals in the U.S. have been working hard to comply with the new federal hospital price transparency law ever since it went into effect on Jan. 1, 2021. And yet, there continues to be confusion about the law among health [...]
Is healthcare recession-proof? How healthcare marketers can adapt during economic downturn
I’ll be honest — economics is not my favorite subject. As a self-proclaimed “creative,” numbers and stock markets make me a little … sleepy. But it’s hard to consume any news these days without hearing about a “recession.” And, creative [...]
7 of our favorite healthcare marketing and communications blogs
Healthcare communicators and marketers know that it’s not easy to keep track of the latest industry trends. Our jobs often pull us in different directions, whether it’s engaging patients, writing physician bios, creating effective website content strategy or interviewing SMEs. [...]