Blog2023-10-31T12:00:06-04:00

About our blog, “Word Up!”

According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!

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Create a robust blog editorial calendar with these five tips

If you’re like some marketers we talk to, you may struggle with the elusive — and highly coveted — blog editorial calendar. We often hear questions like, “Where do I start?” or “What should it include?” and, of course, “Who [...]

January 24th, 2024|Categories: Content Marketing and Strategy|Tags: , , |Comments Off on Create a robust blog editorial calendar with these five tips

Conquer your content marketing challenges: The 3 C’s to a successful SME partnership

You’re a marketer. You have goals, budgets, timelines and the drive to get it all done. And you love what you do—go marketing! Guess who else has those same characteristics? A subject matter expert (affectionately referred to as the SME). [...]

January 16th, 2024|Categories: Content Marketing and Strategy|Tags: , , , , , |Comments Off on Conquer your content marketing challenges: The 3 C’s to a successful SME partnership

Survey results: The state of content planning in 2024

Like content creation, content planning is part art and part science. To plan effective content, marketers must align audience needs with resources – a task often easier said than done. Organizations of all sizes struggle with content planning. Small teams [...]

January 10th, 2024|Categories: Content Marketing and Strategy|Tags: , |Comments Off on Survey results: The state of content planning in 2024

A good conference engagement plan can reap rewards for your company

Conferences are a significant financial investment. But the visibility they provide for you and your business can be invaluable. Put your best foot forward with this comprehensive conference engagement plan. We’ve got you covered from pre-show to the show’s run [...]

January 3rd, 2024|Categories: Healthcare Marketing Strategy|Tags: |Comments Off on A good conference engagement plan can reap rewards for your company

6 ways to improve your landing page content

You’ve heard of destination weddings. But what about landing pages? These standalone web pages appear when you click on a search engine-optimized search result, marketing promotion or online advertisement. Landing pages typically encourage visitors to take action—whether by watching a video [...]

December 20th, 2023|Categories: Content Marketing and Strategy|Tags: , , |Comments Off on 6 ways to improve your landing page content

Tips for conducting a successful content audit

When was the last time you performed a content audit? As marketers, it's easy to get overwhelmed keeping up with seemingly never-ending to-do lists and competing internal requests. Have you felt caught in a cycle of creating and publishing content [...]

December 11th, 2023|Categories: Content Marketing and Strategy|Tags: , , |Comments Off on Tips for conducting a successful content audit
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