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Blog2021-02-19T13:17:54-05:00

About our blog, “Word Up!”

According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!

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6 tips for building a pediatric website that helps parents

Raising a child is an honor, because children are gifts. But that doesn’t mean parenting is a breeze. If you have kids, you know this. Parents need help. Before I had my firstborn, I read a lot of books to [...]

5 ways to ensure brand voice consistency during a merger or acquisition

In spite of COVID-19, healthcare mergers and acquisitions (M&As) continued at a strong pace in 2020. The strategic advisory and investment banking firm Hammond Hanlon Camp LLC reported a year-over-year increase in healthcare M&A transactions from 2019 to 2020. Healthcare [...]

March 17th, 2021|Categories: Healthcare Marketing Strategy|Tags: |Comments Off on 5 ways to ensure brand voice consistency during a merger or acquisition

Are you tracking the most important KPIs for your healthcare email campaign?

Right now, as I type this, I have 52 promotional emails sitting in my inbox. And it’s only 3 p.m. I know there are more to come. Some of these emails are from businesses or services I currently use or [...]

March 10th, 2021|Categories: Content Marketing and Strategy|Tags: , , |Comments Off on Are you tracking the most important KPIs for your healthcare email campaign?

How has the pandemic affected women? A reflection during Women’s History Month

Every March, WriterGirl is eager to celebrate Women’s History Month and International Women’s Day. We take this time to recognize the achievements and contributions women have made throughout American history. It’s also a time to acknowledge the work that needs to [...]

March 8th, 2021|Categories: WriterGirl|Comments Off on How has the pandemic affected women? A reflection during Women’s History Month

Give it a shot: COVID-19 vaccine communication tips

The past year has been full of uncertainty, anxiety and worry over COVID-19. And while things look to be slowly improving in many parts of the country, misinformation and a thirst for knowledge are still running rampant in our communities [...]

March 3rd, 2021|Categories: Patient Communications|Tags: , , |Comments Off on Give it a shot: COVID-19 vaccine communication tips

Tips for keeping your blog content fresh and optimized

It’s not easy keeping a blog editorial calendar packed with new content, especially if you’re part of a small content team or running the show solo. You can take advantage of guest content and user-generated content to help fill out your blog or tap outside resources like [...]

February 24th, 2021|Categories: Content Marketing and Strategy|Tags: , , |0 Comments