Blog2021-08-13T18:41:51-04:00

About our blog, “Word Up!”

According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!

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What’s the status of Facebook for healthcare marketing?

Ah, Facebook. What started as updating your status with the details of your day for friends, “poking” people, and growing business pages to keep customers engaged has become what some people feel is a wasteland of ads, misinformation and comment [...]

May 18th, 2022|Categories: Social Media in Healthcare|Tags: , , |Comments Off on What’s the status of Facebook for healthcare marketing?

Why you want a content strategist by your side

Content strategy may seem like a buzz phrase—but it’s a discipline with a long history. And digital content strategy has been “trending” for well over a decade. Needless to say, content strategy has staying power. And for good reason. A [...]

May 11th, 2022|Categories: Content Marketing and Strategy|Tags: , , , |Comments Off on Why you want a content strategist by your side

How to build a productive content team — even with a limited budget and little time

Healthcare marketing teams are asked to do more with less these days. You’re battling all the well-worn woes: there is never enough time, your lean team is understaffed, competing priorities sap your productivity and a flat budget leaves you deflated. [...]

May 4th, 2022|Categories: Content Marketing and Strategy|Tags: , , , |Comments Off on How to build a productive content team — even with a limited budget and little time

Mastering the art of annual report writing

It’s spring 2022 — a time for new beginnings and fresh starts. But chances are, you are in the throes of wrapping up your 2021 hospital annual report or thinking about your 2022 edition. Often formulaic, a hospital annual report [...]

April 27th, 2022|Categories: Healthcare marketing and strategy, Physician Marketing|Tags: , |Comments Off on Mastering the art of annual report writing

Why a content gap analysis is a must for any content strategy

Let’s say your organization just announced a new service line. Perhaps it’s in response to recent changes from your top competitor. The update will affect operations. It will affect marketing and your team. And, no doubt, it will affect the [...]

April 13th, 2022|Categories: Content Marketing and Strategy|Tags: , , |Comments Off on Why a content gap analysis is a must for any content strategy

What’s the value of a project manager for healthcare content marketing?

When beginning a healthcare marketing project, leaders and planners often know what needs to be accomplished. That part is clear. But who will oversee it all and get it to the finish line? That role may be underestimated or overlooked [...]

March 31st, 2022|Categories: Project Management|Tags: , , , |Comments Off on What’s the value of a project manager for healthcare content marketing?
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