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Healthcare websites in 2021: 6 content trends we’re seeing
The new year seems to bring on this urge to clear out and start fresh. I’ve never been a fan of resolutions, but something about January 1 always drives me to tidy up the clutter, whether it’s at my home [...]
In the time of ‘COVID trauma,’ here’s how healthcare writers can ease anxiety
Webster’s New World College Dictionary defines trauma as “a painful emotional experience ... often producing a lasting psychic effect and, sometimes, a neurosis.” In simpler terms, it’s something that happens to you that causes bad feelings, and these feelings can [...]
5 ways healthcare organizations can ramp up video content in 2021
What's the best video you've seen online lately? Chances are you can think of a few off the top of your head. One study estimates that people watch an average of 16 hours of online video a week, an increase [...]
Moment makers: Creating memorable connections with clients
Have you ever received an unexpected gift, recognition or compliment? Those moments can delight and stick with you. The thought behind it feels meaningful — someone taking extra care to go out of their way to show that they appreciate [...]
Enjoy the holidays with 5 stress-busting tips
Tis the season to be merry, right? The holidays are a magical time of year, but there’s no sugarcoating that this year has been particularly challenging as we continue to live through the realities of COVID-19. Now, we find ourselves [...]
New website in the works? Start the content conversation early
An outdated website can be a thorn in your brand’s side. They can be hard to navigate, riddled with old information and imagery, and frustrating to users both within your organization and your external audience. When your website doesn’t match [...]