About our blog, “Word Up!”
According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!
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A designer shares her step-by-step infographic process
A picture is worth ten thousand words. Or so 1920s advertiser Fred R. Barnard claimed. “Brain Rules” author, John Medina, says, “Pictures beat text by a mile,” only he brings the data to prove it. Letters take more time for [...]
Is your healthcare marketing ignoring this important generation?
Until recently, most healthcare marketing discussions seem to focus on the Baby Boomer generation — individuals born between 1946 and 1964. After all, this generation includes people ages 57-75, often the time in our lives when we rely more on [...]
5 ways to create a strong brand voice that helps you connect with patients
When it comes to connecting with patients, the community and other key audiences, it’s not just what you say that’s important. It’s how you say it. Creating a strong brand voice can help you better connect with patients and set you apart from your [...]
The (patient) reviews are in. Online ratings are a must.
Do you remember the last time you looked for a restaurant? A new hairstylist? Someone to make a few repairs around your home? You may have asked a friend for a recommendation, or you may have decided to do your [...]
Should healthcare organizations use TikTok?
If you haven’t heard of TikTok — one of the most popular social media channels — you may have been a little too socially distant over the past two years. TikTok allows users to create short-form, five- to 60-second, mobile [...]
How to retain more patients with better communication and stronger relationships
“Patient retention” is the term used in healthcare marketing to refer to the idea of keeping your patients happy, loyal and coming back — as opposed to “patient attrition,” which is when they slip away. Some patient attrition is normal, [...]