About our blog, “Word Up!”
According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!
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When OhioHealth was preparing to launch its new wellness blog in 2016, the health system knew it had to start with a robust library of content. Filling up an editorial calendar with quality articles is a crucial step for building [...]
Picked up a good book lately? If you’re a healthcare content writer who’s producing copy all day, why should you find time to read after spending so much time hanging out with words? So many reasons! Of course, reading builds [...]
Healthcare marketers know that it’s not easy to keep track of the latest industry trends. Our jobs are often pulling us in a few different directions, whether it’s writing physician bios, drafting new webpage content or interviewing SMEs. That’s why [...]
Marketing to physicians for referrals is a key part of every health care system’s marketing plan. Referring physicians can help spread the word about your hospital’s services, treatment or care available to the community and connect patients with your organization. [...]
Rebranding a health system is no easy feat, especially when the organization stretches across nine states. But when it came time to execute new healthcare branding strategies for its 46 hospital campuses, AdventHealth knew they needed a whole new approach [...]
By Rebecca Sims More health care companies are making clear content a top priority. Whether you call it plain language, a health literacy initiative or quietly aim for a 6th to 8th grade reading level, there are many benefits to [...]