About our blog, “Word Up!”
According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!
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How to communicate with patients with easy-to-understand content
For better or worse, my parents rely on me to translate medical information they see online and hear in their doctor’s office. Recent queries include, “Which magnesium capsules should I buy for my foot cramps?” “What should I do with [...]
Healthcare burnout tips: Turn over a new leaf
Each fall, the leaves turn a brilliant color and then tumble to the ground. It’s their way of saying to the world, “That’s all from me this year! I’m tired.” Ever wish you could drop off like a leaf and [...]
7 Ways to upgrade your healthcare newsletter
Email marketing is one of the most powerful channels available to healthcare marketers today; it’s one of the only opportunities we have to communicate 1:1 with our followers and potential patients. So, when it comes to email newsletters, we need to [...]
Crisis communication strategies — 7 tips for healthcare organizations
At the beginning of 2020, the world was waking up to the first warnings of a global health threat. On Jan. 9, the World Health Organization (WHO) announced a mysterious, pneumonia-like illness in Wuhan, China, and on Jan. 21, the [...]
How to manage expectations when kicking off a new project [VIDEO]
When kicking off a new project, there are many pieces to the puzzle to get a handle on. Healthcare, in particular, has several moving parts to consider during a project. But how can you manage expectations during the creative process [...]
How trust in healthcare marketing can help bring patients back
Trust is a tricky thing to get, and sometimes even trickier to give. Building trust in healthcare takes intentional effort. Plus, people are naturally suspicious. As our society faces ongoing challenges – a lingering pandemic, glaring gaps in racial justice [...]