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Blog2021-02-19T13:17:54-05:00

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Healthcare websites in 2021: 6 content trends we’re seeing

The new year seems to bring on this urge to clear out and start fresh. I’ve never been a fan of resolutions, but something about January 1 always drives me to tidy up the clutter, whether it’s at my home [...]

January 20th, 2021|Categories: Video and design, Web Writing|Tags: , , , , |Comments Off on Healthcare websites in 2021: 6 content trends we’re seeing

In the time of ‘COVID trauma,’ here’s how healthcare writers can ease anxiety

Webster’s New World College Dictionary defines trauma as “a painful emotional experience ... often producing a lasting psychic effect and, sometimes, a neurosis.” In simpler terms, it’s something that happens to you that causes bad feelings, and these feelings can [...]

January 13th, 2021|Categories: Content Marketing and Strategy, Patient Communications|Tags: , , , , |Comments Off on In the time of ‘COVID trauma,’ here’s how healthcare writers can ease anxiety

5 ways healthcare organizations can ramp up video content in 2021

What's the best video you've seen online lately? Chances are you can think of a few off the top of your head. One study estimates that people watch an average of 16 hours of online video a week, an increase [...]

January 6th, 2021|Categories: Video and design|Tags: , , |Comments Off on 5 ways healthcare organizations can ramp up video content in 2021

Moment makers: Creating memorable connections with clients

Have you ever received an unexpected gift, recognition or compliment? Those moments can delight and stick with you. The thought behind it feels meaningful — someone taking extra care to go out of their way to show that they appreciate [...]

December 16th, 2020|Categories: Project Management, WriterGirl|Tags: , |Comments Off on Moment makers: Creating memorable connections with clients

New website in the works? Start the content conversation early

An outdated website can be a thorn in your brand’s side. They can be hard to navigate, riddled with old information and imagery, and frustrating to users both within your organization and your external audience. When your website doesn’t match [...]

December 2nd, 2020|Categories: Content Marketing and Strategy|Tags: , , |Comments Off on New website in the works? Start the content conversation early