About our blog, “Word Up!”
According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!
Sign up HERE to receive our monthly newsletter, Content Counts.
How patients choose doctors and what it means for your marketing
Back in the dark ages, before the world was at our fingertips, the task of finding a new doctor might look a bit like this: You: Do you know a good orthopedic surgeon? Friend: Try mine; she’s great. Here is [...]
12 questions to ask when choosing a CMS for your healthcare website
If your healthcare organization is making changes to your website or looking to improve the digital patient experience, few decisions matter more than choosing the right health content management system (CMS). A CMS is a software solution that stores digital [...]
8 tips for communicating vaccine mandates to healthcare staff
Since early 2021, hospitals and health systems across the country have been perfecting their vaccine messaging, encouraging patients and community members to get the shot. As those messages continue, organizations face a new communication challenge — how to get the [...]
10 ways to interview like Oprah
Over 17 million people watched Oprah’s interview with Meghan Markle and Prince Harry last March. Who else in the world would the Duke and Duchess have been willing to talk to on camera for two hours? The interview received an [...]
7 employee communication tips for a merger or acquisition
Effective employee communications was among the five tips I shared in my earlier WriterGirl blog post on ensuring brand voice consistency during a merger or acquisition. And though I listed communicating a merger to employees in the number four spot [...]
Social audio: Should healthcare organizations use it?
Up until recently, social media has been a predominantly visual platform. Between photos, videos and memes, it seemed that the days of talking and listening to each other without any visual cues were a thing of the past. However, in [...]