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Blog2021-02-19T13:17:54-05:00

About our blog, “Word Up!”

According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!

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How to make a great healthcare video using a script template

So, you need to make a video. (And yes, you do!) This past year proved again just how powerful good video can be to connect, inspire, engage and inform. But it can be daunting to know where to start. You [...]

May 12th, 2021|Categories: Video and design|Tags: , |Comments Off on How to make a great healthcare video using a script template

How one health system is reaching communities of color with their COVID-19 vaccine campaign

COVID-19 vaccines have provided a much-needed injection of hope and optimism in many parts of the world. Here in the U.S., more than 237 million shots had gone into arms by the end of April, with very few reports of [...]

May 5th, 2021|Categories: Healthcare Marketing Strategy, Patient Communications|Tags: , , |Comments Off on How one health system is reaching communities of color with their COVID-19 vaccine campaign

Which social media tool is right for your healthcare marketing team?

It’s 5 p.m. You’ve been working since 7 a.m. and — sigh — you still have to schedule all of the social media posts for tomorrow. That after-work cocktail will have to wait a little longer. When you can find [...]

Is it time to create a style guide? Don’t forget these essential elements

Before writing for any new client or project, one of the first things I check is the organization’s style guide. (It’s also one of the first things our client services managers and project managers share with the writing team!) Why [...]

April 15th, 2021|Categories: Content Marketing and Strategy|Tags: , , , |Comments Off on Is it time to create a style guide? Don’t forget these essential elements

Storytelling in healthcare: Connect consumers to your brand

During his Ted Talk, science teacher Tyler DeWitt discusses telling stories as a way to share complex information with young students. It isn’t much of a stretch to take his experience and use it as an example of how storytelling [...]

March 31st, 2021|Categories: Content Marketing and Strategy, Web Writing|Tags: , , , |Comments Off on Storytelling in healthcare: Connect consumers to your brand