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Blog2021-08-13T18:41:51-04:00

About our blog, “Word Up!”

According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!

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How patients choose doctors and what it means for your marketing

Back in the dark ages, before the world was at our fingertips, the task of finding a new doctor might look a bit like this: You: Do you know a good orthopedic surgeon? Friend: Try mine; she’s great. Here is [...]

September 22nd, 2021|Categories: Healthcare marketing and strategy|Tags: , , |Comments Off on How patients choose doctors and what it means for your marketing

12 questions to ask when choosing a CMS for your healthcare website

If your healthcare organization is making changes to your website or looking to improve the digital patient experience, few decisions matter more than choosing the right health content management system (CMS). A CMS is a software solution that stores digital [...]

September 15th, 2021|Categories: Content Marketing and Strategy|Tags: , , , , |Comments Off on 12 questions to ask when choosing a CMS for your healthcare website

8 tips for communicating vaccine mandates to healthcare staff

Since early 2021, hospitals and health systems across the country have been perfecting their vaccine messaging, encouraging patients and community members to get the shot. As those messages continue, organizations face a new communication challenge — how to get the [...]

September 13th, 2021|Categories: Internal Communications|Tags: , |Comments Off on 8 tips for communicating vaccine mandates to healthcare staff

7 employee communication tips for a merger or acquisition

Effective employee communications was among the five tips I shared in my earlier WriterGirl blog post on ensuring brand voice consistency during a merger or acquisition. And though I listed communicating a merger to employees in the number four spot [...]

September 1st, 2021|Categories: Internal Communications|Tags: , |Comments Off on 7 employee communication tips for a merger or acquisition

Social audio: Should healthcare organizations use it?

Up until recently, social media has been a predominantly visual platform. Between photos, videos and memes, it seemed that the days of talking and listening to each other without any visual cues were a thing of the past. However, in [...]

August 18th, 2021|Categories: Social Media in Healthcare|Tags: |Comments Off on Social audio: Should healthcare organizations use it?
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