About our blog, “Word Up!”

According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!

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Marketing to Physicians: 4 Tips to Help Your Referral Campaign Stand Out

By Elaine Zeinner Marketing to physicians for referrals is a key part of every health care system’s marketing plan. Referring physicians can help spread the word about your hospital’s services, treatment or care available to the community and connect patients [...]

AdventHealth rebrand creates system-wide content unity

Rebranding a health system is no easy feat, especially when the organization stretches across nine states. But when it came time to execute new healthcare branding strategies for its 46 hospital campuses, AdventHealth knew they needed a whole new approach [...]

5 free tools for easy-to-read content

By Rebecca Sims More health care companies are making clear content a top priority. Whether you call it plain language, a health literacy initiative or quietly aim for a 6th to 8th grade reading level, there are many benefits to [...]

5 ways to meet your health and wellness goals this summer

By Nina Mitchell Heading into summer is exciting! These months are jam-packed with vacations, graduations and outdoor fun with friends and family. During this time, we all seem to “bend” on our normal routines because why not? It’s summer. The [...]

Common challenges faced during SME interviews — and how to tackle them

By Melanie Graham Here at WriterGirl, interviewing subject matter experts (SMEs) is a big part of our job. And trust us — even with years of experience, we still run into a few snags along the way. Whether you’re a [...]

Patient marketing campaigns: How to drive results with a custom approach

By Melanie Graham In July 2018, the marketing team at Roper St. Francis Healthcare faced a common problem many healthcare marketers have today: They needed to launch a series of successful healthcare marketing campaigns, but they didn’t have the staff [...]