About our blog, “Word Up!”
According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!
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25 of our favorite free tools for content marketing
No doubt about it — content marketing isn’t cheap. After years of working with clients in the healthcare industry and operating a small business of our own, the WriterGirl team is no stranger to running a content marketing strategy on [...]
Millennials and healthcare marketing: 5 tactics you need
In board rooms, on conference calls, and inside marketing firms across the country, people everywhere are trying to crack the code to millennial marketing. Marketers have been puzzling over this demographic for years. Still, as more millennials reach their 30s, [...]
Toss the box: Think like an outsider to market healthcare
The box. It’s very large and stuffed with years of well-worn healthcare marketing ideas. The box is always open and ready for marketing departments and agencies to pull out a safe, if somewhat banal, idea. It’s labeled STATUS QUO. Competition [...]
4 reasons why employee wellness programs work
A health and wellness program is a unique benefit that’s often not mentioned in the interview process with potential employees. I believe for many job-seekers however, a wellness program speaks to the overall culture of an organization. For instance, if [...]
Everyone has a breast cancer story: What’s yours?
When this blog post assignment popped up on my to-do list, it sparked the usual panic. Every time it’s my turn to contribute a post, I stress over what I’ll write about. Not good for a content marketer who actually [...]
My leadership journey: 3 things I’ve learned
WriterGirl President & CEO Christy Pretzinger I was just interviewed by Women of Cincy, a great online publication. Their mission is “Women of Cincy is a collective built to awaken and amplify change-makers.” We discussed the topic of [...]