Blog2021-08-13T18:41:51-04:00

About our blog, “Word Up!”

According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!

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How to retain more patients with better communication and stronger relationships

“Patient retention” is the term used in healthcare marketing to refer to the idea of keeping your patients happy, loyal and coming back — as opposed to “patient attrition,” which is when they slip away. Some patient attrition is normal, [...]

October 13th, 2021|Categories: Healthcare marketing and strategy, Patient Communications|Tags: , |Comments Off on How to retain more patients with better communication and stronger relationships

Healthcare buzzwords to avoid (and words to use instead)

An estimated nine out of 10 adults have inadequate health literacy, aka the skills necessary to properly manage their health and prevent disease. That’s not due to a lack of intelligence or commitment to good health. It’s because they’re often [...]

October 6th, 2021|Categories: Writing|Tags: , , |Comments Off on Healthcare buzzwords to avoid (and words to use instead)

How to improve communication with your hybrid healthcare marketing team

Before 2020, remote work and hybrid teams were not necessarily the norm. Sure, some industries and companies had embraced a work-from-home culture (like WriterGirl did 20 years ago!). But many people were still commuting to an office every day. But [...]

September 29th, 2021|Categories: Internal Communications|Tags: , , |Comments Off on How to improve communication with your hybrid healthcare marketing team

How patients choose doctors and what it means for your marketing

Back in the dark ages, before the world was at our fingertips, the task of finding a new doctor might look a bit like this: You: Do you know a good orthopedic surgeon? Friend: Try mine; she’s great. Here is [...]

September 22nd, 2021|Categories: Healthcare marketing and strategy|Tags: , , |Comments Off on How patients choose doctors and what it means for your marketing

12 questions to ask when choosing a CMS for your healthcare website

If your healthcare organization is making changes to your website or looking to improve the digital patient experience, few decisions matter more than choosing the right health content management system (CMS). A CMS is a software solution that stores digital [...]

September 15th, 2021|Categories: Content Marketing and Strategy|Tags: , , , , |Comments Off on 12 questions to ask when choosing a CMS for your healthcare website
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