About our blog, “Word Up!”
According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!
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Four ways your foundation can nurture two-way relationships with donors
This fall, your foundation might be gearing up for one of its busiest seasons. September through December is the perfect time to remind your community of the great things you’ve done together. People like to express generosity and gratitude through [...]
Content check-up: 7 ways to involve doctors in your content
As healthcare marketers, you likely face a daily challenge. That is, how to balance the highly technical expertise of physicians and specialists with the consumer-oriented language of your customers. You play a critical role in bridging the gap between trained [...]
How a service line competitive analysis can jumpstart your healthcare content marketing
Knowing how you stack up against your competitors is important at the brand level. But how are you planning to beat the competition and reach your audience within individual service lines? Whether you’re promoting orthopedics, cardiovascular care or cancer treatment, [...]
Position your service line content to differentiate your health system
Choice is a good thing. But if you’ve stood in the supermarket toothpaste aisle, you know choice can also feel overwhelming. What’s the difference between whitening and brightening? Should you get enamel protection or enamel repair (and what is enamel, [...]
6 health systems that authentically support Pride Month and Juneteenth
June is a month of significant diversity, equity and inclusion celebrations. Among them: Juneteenth and Pride Month. As a health system, showing your genuine support for DEI holidays and observances is important for many reasons. It’s a vital way to: [...]
Healthcare consumerism: 3 ways to stay relevant for patients
You’d be hard-pressed to find a healthcare provider in 2023 who doesn’t believe in patient-centered care. A McKinsey study found 90% of healthcare executives and 100% of chief marketing officers surveyed identified healthcare consumerism as a top priority for their [...]