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Blog2021-02-19T13:17:54-05:00

About our blog, “Word Up!”

According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!

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How to clear hurdles in your content review process

When it comes to getting a great piece of content out the door, there are plenty of challenges. But perhaps one of the toughest hurdles is the content review process. After spending all that time planning, researching keywords, interviewing subject [...]

July 21st, 2021|Categories: Project Management|Tags: , , |Comments Off on How to clear hurdles in your content review process

U.S. News hospital rankings: How marketing teams can get the word out

Making the coveted U.S. News & World Report Best Hospitals list is a goal for many healthcare professionals. After all the waiting, the list finally comes out and your team’s hard work to earn a top spot has paid off. [...]

What you need for a successful thought leadership strategy

As my colleague, Carol Williams, said recently in a WriterGirl Word of the Week video, “There are a lot of thoughts about what thought leadership is.” It’s true. Google “thought leadership” and you get over 19 million search results. It [...]

July 7th, 2021|Categories: Healthcare marketing and strategy|Tags: , , |Comments Off on What you need for a successful thought leadership strategy

You’ve merged your brand voice. What about your website content?

Congratulations! You’re part of a successful merger and acquisition, your strategic partnership is underway, and you’ve unified your brand’s design, voice, and logos. The hard part is over, right? Well, not quite. As you surely know, a marketer’s work is [...]

June 30th, 2021|Categories: Content Marketing and Strategy|Tags: , , , |Comments Off on You’ve merged your brand voice. What about your website content?

Overhauling your website content? Here’s a checklist of what you’ll need to kick it off

So, you’ve decided it’s time for a website content overhaul. Whether it’s your hospital’s public website, your health system’s employee intranet or your office’s physician portal — a website content overhaul is a big job. Where to start? At WriterGirl, [...]

June 23rd, 2021|Categories: Content Marketing and Strategy, Project Management|Tags: , , , , |Comments Off on Overhauling your website content? Here’s a checklist of what you’ll need to kick it off

3 SEO trends every healthcare marketer should know [VIDEO]

Search engine optimization (SEO) is a fickle beast. It’s always changing, evolving and throwing marketers for a loop. All that aside, it’s still an essential part of most digital marketing strategies these days and knowing the top SEO trends is [...]

June 16th, 2021|Categories: SEO|Tags: , , , |Comments Off on 3 SEO trends every healthcare marketer should know [VIDEO]