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Blog2020-05-05T10:53:35-04:00
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About our blog, “Word Up!”

According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!

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How trust in healthcare marketing can help bring patients back

My son was sick a few weeks ago. It was pretty run-of-the-mill stuff around here with a family of five. But, thanks to COVID-19, every symptom was put through a different, more rigorous lens: Cough? Check. Body aches? Check. Fever? [...]

June 3rd, 2020|Categories: Healthcare marketing and strategy, Patient Communications|Tags: , , |Comments Off on How trust in healthcare marketing can help bring patients back

Empathetic communication in healthcare: More vital than ever

One of the beautiful things about the written word is that it can last forever. One of the terrible things about the written word is, yep, it can last forever. That's why it matters that we choose our words carefully [...]

May 28th, 2020|Categories: Content Marketing and Strategy, Healthcare marketing and strategy|Tags: |Comments Off on Empathetic communication in healthcare: More vital than ever

How Providence used content to connect with patients during COVID-19

The first case of COVID-19 in the U.S. was diagnosed at Providence. The healthcare organization serves communities in Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. Providence is consistently on the front lines of providing innovative ways to deliver [...]

May 20th, 2020|Categories: Content Marketing and Strategy, Healthcare marketing and strategy, Patient Communications|Tags: , , , |Comments Off on How Providence used content to connect with patients during COVID-19

How to create provider bios using SurveyMonkey

It’s time to update your website’s doctor bios. While no small task, it’s certainly an important one — 76% of consumers surveyed by Yext in 2017 said they go online to find a provider. What’s the best way to tackle [...]

May 14th, 2020|Categories: Healthcare Marketing Strategy, Project Management|Tags: , |Comments Off on How to create provider bios using SurveyMonkey