About our blog, “Word Up!”
According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!
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Should healthcare organizations use TikTok?
If you haven’t heard of TikTok — one of the most popular social media channels — you may have been a little too socially distant over the past two years. TikTok allows users to create short-form, five- to 60-second, mobile [...]
How to retain more patients with better communication and stronger relationships
“Patient retention” is the term used in healthcare marketing to refer to the idea of keeping your patients happy, loyal and coming back — as opposed to “patient attrition,” which is when they slip away. Some patient attrition is normal, [...]
Healthcare buzzwords to avoid (and words to use instead)
An estimated nine out of 10 adults have inadequate health literacy, aka the skills necessary to properly manage their health and prevent disease. That’s not due to a lack of intelligence or commitment to good health. It’s because they’re often [...]
How to improve communication with your hybrid healthcare marketing team
Before 2020, remote work and hybrid teams were not necessarily the norm. Sure, some industries and companies had embraced a work-from-home culture (like WriterGirl did 20 years ago!). But many people were still commuting to an office every day. But [...]
How patients choose doctors and what it means for your marketing
Back in the dark ages, before the world was at our fingertips, the task of finding a new doctor might look a bit like this: You: Do you know a good orthopedic surgeon? Friend: Try mine; she’s great. Here is [...]
12 questions to ask when choosing a CMS for your healthcare website
If your healthcare organization is making changes to your website or looking to improve the digital patient experience, few decisions matter more than choosing the right health content management system (CMS). A CMS is a software solution that stores digital [...]