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Blog2021-02-19T13:17:54-05:00

About our blog, “Word Up!”

According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!

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Give it a shot: COVID-19 vaccine communication tips

The past year has been full of uncertainty, anxiety and worry over COVID-19. And while things look to be slowly improving in many parts of the country, misinformation and a thirst for knowledge are still running rampant in our communities [...]

March 3rd, 2021|Categories: Patient Communications|Tags: , , |Comments Off on Give it a shot: COVID-19 vaccine communication tips

Tips for keeping your blog content fresh and optimized

It’s not easy keeping a blog editorial calendar packed with new content, especially if you’re part of a small content team or running the show solo. You can take advantage of guest content and user-generated content to help fill out your blog or tap outside resources like [...]

February 24th, 2021|Categories: Content Marketing and Strategy|Tags: , , |0 Comments

Features you’ll find in the best pediatric websites (and what yours needs)

As a healthcare writer and parent of three kids, I’ve visited more children’s hospital websites than the average Joe. There’s just so much to see and do—watch an inspiring patient video, find a specialist close to home, get to know [...]

February 17th, 2021|Categories: Patient Communications, Web Writing|Tags: , , , |Comments Off on Features you’ll find in the best pediatric websites (and what yours needs)

What healthcare marketers need to know about SEO in 2021

As I was digging into 2021 healthcare SEO strategies for this article, I remembered a tweet that went viral last year. It read, “Is SEO dead?” Dead? Yikes. Of course, I clicked on said tweet. It linked to a recent [...]

February 9th, 2021|Categories: SEO|Tags: , , , , |0 Comments

Heart month is BIG! 6 quick ways to join the effort

Many WriterGirl clients are taking full advantage of Heart Month as an opportunity to deliver crucial information about heart disease. Our writers and editors have been busy helping our healthcare clients with their Heart Month marketing ideas — blog posts, webpages and [...]

With the right content, mental health chatbots can help fill a care gap

By Jasmine Williams Advances in technology from voice technology to telehealth services improve care delivery and make tasks more convenient and simpler for healthcare providers and patients alike. The mental health chatbot is an emerging healthcare tech tool that is [...]

February 3rd, 2021|Categories: Content Marketing and Strategy, Patient Communications|Tags: |Comments Off on With the right content, mental health chatbots can help fill a care gap