About our blog, “Word Up!”
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Physician bios: 5 elements you need for success
One of the physician bios for the Children's Hospital of Philadelphia (CHOP). Physician bios are one of the most common entry points for patients and a crucial part of any physician marketing strategy. For many people, it’s one [...]
Skills every healthcare writer needs (and what healthcare organizations should look for)
A medical writer plays a unique role in connecting consumers with information, resources and support they need at different times in their life. It’s an exciting role when you can empower and educate readers and help them feel confident about [...]
5 healthcare infographic examples to inspire your next design
An infographic is one of our favorite methods for sharing and explaining healthcare content. When done well, a healthcare infographic is an excellent tool for boosting health literacy and conveying important health information. There’s a key phrase in that last [...]
It’s good to be blue: Why color matters in healthcare marketing
Let’s talk about United Way and the “unignorable” color. The United Way in Canada began a new campaign to bring attention to issues like domestic violence, mental health, poverty, homelessness and social isolation. They wanted to make it hard to [...]
6 ways healthcare marketers can revive Facebook engagement
If you’ve been working in social media marketing for more than a few weeks, you already know that using Facebook for healthcare marketing can be a tricky task. The frequent algorithm changes has made it difficult for healthcare marketers to [...]
Boomers or bust: How to craft your baby boomer marketing
Let reality, not stereotypes, guide your healthcare marketing to baby boomers — and every generation Today baby boomers are doing a lot more online than sharing recipes and stalking their grandkids on Instagram. Boomers — people who were born post-World [...]