About our blog, “Word Up!”
According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!
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People vs. Robots: Why AI writing tools won’t replace human writers
Artificial intelligence (AI) isn’t new, but it’s become a hot topic lately for content creators. AI writing tools like QuillBot, founded in 2017, and ChapGPT, a late 2022 addition, have fueled themes for countless content marketing articles and webinars. So, [...]
3 Ways an explainer video can elevate your B2B content strategy
If you sell services to other businesses (a B2B), your content strategy is key for connecting with clients and helping them understand what you do. But explaining a complex solution (like revenue cycle or provider leakage) is detailed and nuanced [...]
How to reach health IT leaders with email marketing: 8 essential steps
Although social media is ubiquitous these days, email marketing still reigns supreme. Do a quick web search for “email marketing statistics” and you’ll get powerful numbers like: Email marketing has an average ROI of $36 for every $1 spent. 69% [...]
3 Changes to make to improve your voice search strategy
Where would we be without Siri? Or Alexa? Or Google Assistant? These AI assistants are part of our daily lives, helping us find directions, telling us the weather and playing music on command. Via smart devices, like phones, watches or [...]
9 Strategies to maximize your healthcare recruitment [Infographic]
The labor market in many areas of healthcare is increasingly tight, and that trend is only expected to continue in the coming years. The Bureau of Labor Statistics estimates that employment in healthcare-related occupations will grow 16% by 2030 – [...]
Healthcare content trends for 2023—and how your marketing team can rise to the challenges ahead
According to the many cootie catchers I consulted in fifth grade, I was the girl most likely to marry a red-haired lawyer and live in a penthouse in Hawaii. If only! These days, I turn to the experts for prognostication, [...]