About our blog, “Word Up!”
According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!
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Why you want a content strategist by your side
Content strategy may seem like a buzz phrase—but it’s a discipline with a long history. And digital content strategy has been “trending” for well over a decade. Needless to say, content strategy has staying power. And for good reason. A [...]
How to build a productive content team — even with a limited budget and little time
Healthcare marketing teams are asked to do more with less these days. You’re battling all the well-worn woes: there is never enough time, your lean team is understaffed, competing priorities sap your productivity and a flat budget leaves you deflated. [...]
Mastering the art of annual report writing
It’s spring 2022 — a time for new beginnings and fresh starts. But chances are, you are in the throes of wrapping up your 2021 hospital annual report or thinking about your 2022 edition. Often formulaic, a hospital annual report [...]
Why a content gap analysis is a must for any content strategy
Let’s say your organization just announced a new service line. Perhaps it’s in response to recent changes from your top competitor. The update will affect operations. It will affect marketing and your team. And, no doubt, it will affect the [...]
What’s the value of a project manager for healthcare content marketing?
When beginning a healthcare marketing project, leaders and planners often know what needs to be accomplished. That part is clear. But who will oversee it all and get it to the finish line? That role may be underestimated or overlooked [...]
How to write content that healthcare providers will actually read: 5 tips
“White coat syndrome” describes when someone's blood pressure rises in a provider’s exam room. As a healthcare marketer or communicator, you, too, can get white coat syndrome when thinking about how to communicate with providers. A flutter in your chest [...]