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Blog2019-01-25T08:50:45-04:00

About our blog, “Word Up!”

According to the Urban Dictionary, this versatile expression can mean “Hello!” “Listen to me!” “Yes, totally!” and “This is the truth – I’m serious!” And it has our favorite word in it! At WriterGirl, we’re all about the power of the right words – to connect people with information they need and to connect people with people. We hope our blog does all of these things. Word up!

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Health literacy keeps care from getting lost in translation

by Carol Williams Ai! laurië lantar lassi súrinen. Do you know what these words mean? I’m assuming “no” — and that understanding them would require a translator. Now, imagine you’re a patient who has an 8th-grade reading level or lower. [...]

How a rebranding partnership fueled one health system’s national recognition

By Melanie Graham How important is healthcare branding? Well, one Indiana health system knows the power a rebrand can have on local and national recognition. A few years back, if you were to ask Indiana residents about their favorite hometown [...]

3 powerful SEO tactics to impress the Google goliath

by Melanie Graham SEO can often seem like a big, confusing puzzle that has many different solutions.  If you’re feeling overwhelmed, don’t worry, you’re not alone. Aside from using the right SEO keywords for your organization and business goals, there [...]

Find your duck herd: Use hobbies to relieve stress

By Carol Williams April is Stress Awareness Month. Hmm, you may be thinking, April’s almost over. Why is this blog post showing up now? The answer’s pretty straightforward. It’s because we’re all aware of stress. Every. Single. Day. We’re glad [...]

April 24th, 2019|Categories: Wellness Content|Tags: , , |0 Comments

How to improve your patient email newsletters: 5 quick wins

By Melanie Graham Email marketing is one of the most powerful channels available to healthcare marketers today; it’s one of the only opportunities we have to communicate 1:1 with our followers and potential patients. So, when it comes to email [...]