You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
From our blog
May 2022
Why you want a content strategist by your side
Content strategy may seem like a buzz phrase—but it’s a discipline with a long history. And digital content strategy has been “trending” for well over a decade. Needless to say, content strategy has staying power. And for good reason. A well-thought-out content strategy can align your business goals and objectives [...]
How to build a productive content team — even with a limited budget and little time
Healthcare marketing teams are asked to do more with less these days. You’re battling all the well-worn woes: there is never enough time, your lean team is understaffed, competing priorities sap your productivity and a flat budget leaves you deflated. There may even be a hint of burnout in the [...]
April 2022
Mastering the art of annual report writing
It’s spring 2022 — a time for new beginnings and fresh starts. But chances are, you are in the throes of wrapping up your 2021 hospital annual report or thinking about your 2022 edition. Often formulaic, a hospital annual report can be a tough assignment for creative types. And this [...]
Why a content gap analysis is a must for any content strategy
Let’s say your organization just announced a new service line. Perhaps it’s in response to recent changes from your top competitor. The update will affect operations. It will affect marketing and your team. And, no doubt, it will affect the website. After collecting some details, you and your communications pals [...]
Writing and strategy services
Expand your strategic brainpower, writing talent and project management resources. No hiring hassles.
Audits
To get where you’re going you have to know where you are. We’ll help you decide where to scale back or beef up content.
Strategy
Web overhauls. Mobile first. Blogs or tweets. It all starts with setting goals, scope and plotting the course.
Project management
Whatever your project, you’ll get an experienced project manager. This is your point of contact who keeps everything running on schedule.
Writing
We’ll adopt your voice to tell your story — at the right level for your readers. Content. Blogs. Peer reports and more.
Editing
We’ll make sure every piece of content is clear, correct and on point with your goals and brand standards.
Training
Have the people power but different levels of know-how? Let us help get everyone up to speed.