An infographic is one of our favorite methods for sharing and explaining healthcare content. When done well, a healthcare infographic is an excellent tool for boosting health literacy and conveying important health information.
There’s a key phrase in that last sentence, though — when done well. Anyone who has worked on an infographic before knows that it isn’t easy to put together a design that not only breaks down complicated information, but also communicates that information in a visually interesting way.
And then there’s branding and color palettes to worry about, too.
If you’re looking for healthcare infographic examples to inspire your next design, you’re in luck. We decided to tap some of WriterGirl’s graphic designers and client services managers for their favorite healthcare infographics — check them out below.
Eat the rainbow (OhioHealth)
OhioHealth knocks it out of the park with most of their infographics, but here is one of our favorites.
How do you make a topic like phytonutrients interesting or visually appealing? This infographic does it. It’s simple, colorful and enticing. Before reading the text, the reader knows which food items should be on her plate.
If you’re looking for more healthcare infographic examples and inspiration, OhioHealth is a great resource. They know how to simplify a topic into a short-and-sweet infographic that conveys the important information while encouraging you to read on for more detail. This one on coffee is another favorite, as well as this graphic showing exercises for lower back pain.
Health and your family tree (Cleveland Clinic)
Special thanks to one of WriterGirl’s graphic designers, Diane, for sending over this great example from Cleveland Clinic. Here’s what Diane had to say about the design:
You know how some people act out the lyrics when they’re singing and dancing? That’s what happens with some infographics. Instead of helping us understand a concept, the designer tries to use too many graphics to represent content, and the information can get confusing. Sometimes the written content is best left alone.
Done well, a single illustration can be enough to pull the reader in to the overall theme. This Cleveland Clinic infographic is a great example. Controlled color palette, legible copy and flow — from logo to CTA.
Wait, a graphic designer at a place called WriterGirl? You bet! WriterGirl content writers and graphic designers can help healthcare organizations craft infographics for blog posts and marketing materials, all while keeping their unique branding in mind.
Get to know your physicians (Great Plains Health)
Here’s a bit of a different take on the typical infographic from Great Plains Health. While many healthcare infographics touch on public health topics or disease awareness, this one highlights Great Plains’ “homegrown” physicians.
This infographic makes our best infographics list not only because it’s different, but because it takes a ton of detailed information and arranges it in a way that makes sense — the graphics and sections do a great job breaking up the details. Plus, the organization really nails the content and tone for its Nebraska audience.
Healthy swaps (Lexi’s Clean Kitchen)
Infographics often need to present a lot of content, which may cause a reader to bail before reaching the end. Diane shared this example from Lexi’s Clean Kitchen. Her take:
This infographic demonstrates how alternating color fields and dynamic angles can catch the reader’s attention and carry them top to bottom. Scale plays an important role again in quickly distinguishing what you should eat less of and what you should eat more of. Simple shapes and a controlled color palette keep the illustrations from stopping the flow.
The benefits of biking (Indiana University Health)
We love a good theme, especially when it flows through a well-designed infographic. Your audience should be able to glance at your infographic and, within a few seconds, understand the topic and main points you are trying to make.
This example from Indiana University Health uses a biking theme that not only underlines the topic, it also helps the information flow through the infographic.
So, what are some of your favorite healthcare infographic examples? What makes a good infographic in your book? Share links and ideas in the comments section below.