A whopping 62% of smartphone owners have used their phone to research a health condition in the past year. Wow. Is your website ready for that kind of mobile traffic?
When it comes to the mobile experience, simply adapting your current website to fit a smaller screen (known as responsive design) does not go far enough. Have you pulled up your site on your own smartphone to test the experience? The companies winning in mobile are creating custom websites that speak to the mobile users’ needs and mindsets.
Here are three simple tips you can use right now to make your site more mobile friendly:
- Make your content easy to navigate and see. Make sure mobile users can easily find information. They’re likely looking for a doctor, location, phone number, or condition or treatment information. Therefore, put your contact info, Find a Doc tool and health library as links on the top of the screen. Also make sure to use a font that is large enough to read on a small screen.
- Make your buttons and links easy to click on. Once you’ve determined your priority links, ensure a good user experience by making the buttons large enough for even the fattest fingers to click easily. Also make sure links within your content are easy to click on and aren’t too close together.
- Make every word count. Think about the size of a standard smartphone screen. How will you fit all your important information on that screen? Make every word count by:
- Using short headlines (no more than 8 words).
- Breaking up text with subheads and bulleted lists.
- Using clear, simple everyday language.
This makes your content easier to scan and read on any screen.
How does your site measure up?
Use Google’s free mobile-friendly test to see how your site measures up. If your scores aren’t where you expected, apply the tips above. It will benefit your mobile visitors and may boost your Google search rankings.