SEO can often seem like a big, confusing puzzle that has many different solutions. If you’re feeling overwhelmed, don’t worry, you’re not alone.
Aside from using the right SEO keywords for your organization and business goals, there are some actionable steps you can take to improve SEO that won’t require in-depth knowledge of Google’s algorithm. The pros at MarketingProfs outlined some great ideas that inspired us to take a fresh look at how to approach Google SEO tips.
1. Update your header and title tags
SEO isn’t a “set it and forget it” practice. To stay on top (or at least on page one of Google results), you’ll need to make sure you’re updating content for the latest keywords you’re trying to rank for in organic search. Two important places to start are your pages’ header and title tags. Make sure you’re incorporating the target keyword for each page or blog post into the headers (H1s, H2s, etc.) as well as the page title.
As the MarketingProfs article points out, you may also want to do some research on your competitors’ keywords, and try to update your content with those keywords or key phrases—you may even start to outrank the competition. You can do this research using tools like SEMRush, Moz, The Hoth, Ahrefs or Keywords Everywhere.
Our strategists recommend having a maintenance plan where you’re updating keywords and content regularly. Whether you’ve got the bandwidth to do it in-house or need some experts to jump in for support, it’s important to make sure your content and keywords don’t go stale.
2. Build up your backlinks and NAP info
Backlinking—having reputable sites link back to your website—is a big piece of the Google SEO puzzle. With more backlinks from respected websites, Google will see your website as trustworthy and helpful, meaning it’s more likely to rank your content higher in search.
An easy place to start is to make sure you’re listed in local business directories, on social media, and industry-specific websites and apps.
Along with your website, you’ll want to see if the website or directory allows you to list your organization’s name, address and phone number (NAP). Bonus points if you can also list your hours of operation, photos, videos, driving directions, email contact information, reviews, or the type of payment you accept. This info can be hugely helpful in building your online reputation.
Verifying this information across the web can take some time, but it’s worth the effort. The WriterGirl team has a partnership with Helium SEO to help out with local SEO and backlinking strategies, so our clients don’t have to tackle it alone.
3. Check your Google My Business listing
When you search for your organization on Google, what comes up? Do you see a box on the right side with the location and contact information? Is that information correct?
Here’s an example of a local hospital’s Google My Business listing.
Updating your Google My Business listing can help your SEO in a big way. It builds up your search reputation and gives your organization more visibility.
Having accurate information in these listings can also make it easier for patients or clients to contact you, which is why WriterGirl works closely with clients to tackle location listings during content audits or website overhauls. It can be tedious work, but it’s crucial for competing in today’s digital market.
Another benefit to this business listing is the ability for patients, customers or clients to review your organization. Positive Google reviews are a great way to boost your search rankings. But keep in mind reviews can be a double-edged sword: You’ll want to keep track of negative reviews and make sure you’re responding appropriately.
SEO sometimes feel like a tale of David vs. Goliath, but these small steps can help you in a big way. And if you need help, don’t hesitate to give us a shout.
What Google SEO tips do you have for healthcare marketers? Share your suggestions in the comments below!
