You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
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Content for healthcare organizations
Connect with your audience. Carve your brand identity. Meet your business goals.
From our blog
September 2019
Physician bios: 5 elements you need for success
One of the physician bios for the Children's Hospital of Philadelphia (CHOP). Physician bios are one of the most common entry points for patients and a crucial part of any physician marketing strategy. For many people, it’s one of the first resources they look to when trying to [...]
Skills every healthcare writer needs (and what healthcare organizations should look for)
A medical writer plays a unique role in connecting consumers with information, resources and support they need at different times in their life. It’s an exciting role when you can empower and educate readers and help them feel confident about their health decisions. Writing for healthcare is a little different [...]
5 healthcare infographic examples to inspire your next design
An infographic is one of our favorite methods for sharing and explaining healthcare content. When done well, a healthcare infographic is an excellent tool for boosting health literacy and conveying important health information. There’s a key phrase in that last sentence, though — when done well. Anyone who has worked [...]
August 2019
It’s good to be blue: Why color matters in healthcare marketing
Let’s talk about United Way and the “unignorable” color. The United Way in Canada began a new campaign to bring attention to issues like domestic violence, mental health, poverty, homelessness and social isolation. They wanted to make it hard to ignore their message about these problems. To do that, the [...]
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