You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
From our blog
November 2021
10 things you can do to make your website content mobile-friendly
What device are you using to read this blog post? If the answer is a tablet or smartphone, you’re in the majority. Most consumers access digital content via mobile devices. Since 2015, more Google searches have occurred on mobile than desktop, and the rate increases every year. Not to mention, [...]
A designer shares her step-by-step infographic process
A picture is worth ten thousand words. Or so 1920s advertiser Fred R. Barnard claimed. “Brain Rules” author, John Medina, says, “Pictures beat text by a mile,” only he brings the data to prove it. Letters take more time for our brains to process. No wonder why we all scroll [...]
Is your healthcare marketing ignoring this important generation?
Until recently, most healthcare marketing discussions seem to focus on the Baby Boomer generation — individuals born between 1946 and 1964. After all, this generation includes people ages 57-75, often the time in our lives when we rely more on the healthcare system. And then there are the Millennials. They [...]
5 ways to create a strong brand voice that helps you connect with patients
When it comes to connecting with patients, the community and other key audiences, it’s not just what you say that’s important. It’s how you say it. Creating a strong brand voice can help you better connect with patients and set you apart from your competitors. Voice is the unique personality that comes out in your [...]
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Strategy
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