You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
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Content for healthcare organizations
Connect with your audience. Carve your brand identity. Meet your business goals.
From our blog
July 2019
Marketing to Physicians: 4 Tips to Help Your Referral Campaign Stand Out
By Elaine Zeinner Marketing to physicians for referrals is a key part of every health care system’s marketing plan. Referring physicians can help spread the word about your hospital’s services, treatment or care available to the community and connect patients with your organization. Physician referral campaigns are also quickly becoming [...]
AdventHealth rebrand creates system-wide content unity
Rebranding a health system is no easy feat, especially when the organization stretches across nine states. But when it came time to execute new healthcare branding strategies for its 46 hospital campuses, AdventHealth knew they needed a whole new approach to content. The goal of the rebrand was to inspire [...]
5 free tools for easy-to-read content
By Rebecca Sims More health care companies are making clear content a top priority. Whether you call it plain language, a health literacy initiative or quietly aim for a 6th to 8th grade reading level, there are many benefits to writing clear content. Easy-to-read content helps improve: the user experience [...]
June 2019
5 ways to meet your health and wellness goals this summer
By Nina Mitchell Heading into summer is exciting! These months are jam-packed with vacations, graduations and outdoor fun with friends and family. During this time, we all seem to “bend” on our normal routines because why not? It’s summer. The one area in your life that may be the hardest [...]
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