You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
From our blog
March 2023
People vs. Robots: Why AI writing tools won’t replace human writers
Artificial intelligence (AI) isn’t new, but it’s become a hot topic lately for content creators. AI writing tools like QuillBot, founded in 2017, and ChapGPT, a late 2022 addition, have fueled themes for countless content marketing articles and webinars. So, what is AI? It’s a way of programming machines to [...]
February 2023
3 Ways an explainer video can elevate your B2B content strategy
If you sell services to other businesses (a B2B), your content strategy is key for connecting with clients and helping them understand what you do. But explaining a complex solution (like revenue cycle or provider leakage) is detailed and nuanced – and you can’t guarantee your audience will stick around [...]
How to reach health IT leaders with email marketing: 8 essential steps
Although social media is ubiquitous these days, email marketing still reigns supreme. Do a quick web search for “email marketing statistics” and you’ll get powerful numbers like: Email marketing has an average ROI of $36 for every $1 spent. 69% of B2B email marketers say they have used email newsletters [...]
3 Changes to make to improve your voice search strategy
Where would we be without Siri? Or Alexa? Or Google Assistant? These AI assistants are part of our daily lives, helping us find directions, telling us the weather and playing music on command. Via smart devices, like phones, watches or through Bluetooth speakers in the home, people have immediate access [...]
Writing and strategy services
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Audits
To get where you’re going you have to know where you are. We’ll help you decide where to scale back or beef up content.
Strategy
Web overhauls. Mobile first. Blogs or tweets. It all starts with setting goals, scope and plotting the course.
Project management
Whatever your project, you’ll get an experienced project manager. This is your point of contact who keeps everything running on schedule.
Writing
We’ll adopt your voice to tell your story — at the right level for your readers. Content. Blogs. Peer reports and more.
Editing
We’ll make sure every piece of content is clear, correct and on point with your goals and brand standards.
Training
Have the people power but different levels of know-how? Let us help get everyone up to speed.