You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
From our blog
November 2022
How to choose effective SEO keywords: A content strategist’s process
If you’re sitting down to write a blog, chances are you want to reach new readers. To reach the right readers, you’ll need to get Google on your side and choose keywords for SEO (Search Engine Optimization.) You’re in the right place: Determining your keyword strategy before you start writing [...]
7 Tips to help your readers’ health insurance literacy
As healthcare communicators, most of us recognize the need for simpler terms and shorter sentences to support health literacy and empower our audiences to make healthcare decisions. However, we don’t always use these techniques when it comes to health insurance literacy. A survey from Forbes Advisor found three-quarters of respondents couldn't [...]
October 2022
Seeking compliance? Here are 9 price transparency terms that can help
Hospitals in the U.S. have been working hard to comply with the new federal hospital price transparency law ever since it went into effect on Jan. 1, 2021. And yet, there continues to be confusion about the law among health systems. Patient advocacy groups also have concerns that too many [...]
Is healthcare recession-proof? How healthcare marketers can adapt during economic downturn
I’ll be honest — economics is not my favorite subject. As a self-proclaimed “creative,” numbers and stock markets make me a little … sleepy. But it’s hard to consume any news these days without hearing about a “recession.” And, creative or not, recessions and economic activity impact everyone, especially in [...]
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