You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
Who we are
Here to collaborate with you.
Content for healthcare organizations
Connect with your audience. Carve your brand identity. Meet your business goals.
From our blog
February 2020
Why content strategy matters — and how to create one that works
Healthcare marketers are tasked with a growing list of responsibilities: Support an expanding list of service lines, stay up to date on the latest trends and best practices in marketing; reach multiple audiences across communication channels – all while you meet the organization’s business and marketing goals. It’s no surprise [...]
WriterGirl at 20: Still empowered, curious, kind and fun
Think back 20 years — what were you doing in the year 2000? A few of you were probably rocking some low-rise jeans (with rhinestones, perhaps?). Cell phones were gaining popularity but the iPhone was still seven years from hitting the scene. We used LiveJournals and AOL Instant Messenger, not [...]
How healthcare marketers can win the inbox: 4 essential steps for success
Take one look at your personal or work inbox and it’s not hard to believe the number of emails sent worldwide in 2019 surpassed 293 BILLION each day. And that is only projected to grow. Keeping up with all these emails can feel like racing against an avalanche. In its [...]
Why healthcare marketers need to shift their thinking about SEO in 2020
A couple of weeks ago, I was browsing through my Twitter feed when I noticed one tweet kept popping up: “Is SEO dead?” Woah, woah, woah. Dead? Yikes. Of course, I clicked. The tweets all linked to a recent article written by marketing influencer Neil Patel. The article outlined the [...]
Writing and strategy services
Expand your strategic brainpower, writing talent and project management resources. No hiring hassles.
Audits
To get where you’re going you have to know where you are. We’ll help you decide where to scale back or beef up content.
Strategy
Web overhauls. Mobile first. Blogs or tweets. It all starts with setting goals, scope and plotting the course.
Project management
Whatever your project, you’ll get an experienced project manager. This is your point of contact who keeps everything running on schedule.
Writing
We’ll adopt your voice to tell your story — at the right level for your readers. Content. Blogs. Peer reports and more.
Editing
We’ll make sure every piece of content is clear, correct and on point with your goals and brand standards.
Training
Have the people power but different levels of know-how? Let us help get everyone up to speed.