You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
From our blog
January 2023
9 Strategies to maximize your healthcare recruitment
The labor market in many areas of healthcare is increasingly tight, and that trend is only expected to continue in the coming years. The Bureau of Labor Statistics estimates that employment in healthcare-related occupations will grow 16% by 2030 – well above the average growth of other fields. In addition, [...]
December 2022
Healthcare content trends for 2023—and how your marketing team can rise to the challenges ahead
According to the many cootie catchers I consulted in fifth grade, I was the girl most likely to marry a red-haired lawyer and live in a penthouse in Hawaii. If only! These days, I turn to the experts for prognostication, whether seeking a decent weather forecast or a movie worth [...]
November 2022
5 predictions about the future of healthcare — and what they mean for content
Like demand drives supply, how people engage with healthcare drives its content. That’s why Chris Bevolo’s new book “Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare” has us so intrigued. In the book, Bevolo shares five predictions about how people will be using healthcare by the year [...]
How to choose effective SEO keywords: A content strategist’s process
If you’re sitting down to write a blog, chances are you want to reach new readers. To reach the right readers, you’ll need to get Google on your side and choose keywords for SEO (Search Engine Optimization.) You’re in the right place: Determining your keyword strategy before you start writing [...]
Writing and strategy services
Expand your strategic brainpower, writing talent and project management resources. No hiring hassles.
Audits
To get where you’re going you have to know where you are. We’ll help you decide where to scale back or beef up content.
Strategy
Web overhauls. Mobile first. Blogs or tweets. It all starts with setting goals, scope and plotting the course.
Project management
Whatever your project, you’ll get an experienced project manager. This is your point of contact who keeps everything running on schedule.
Writing
We’ll adopt your voice to tell your story — at the right level for your readers. Content. Blogs. Peer reports and more.
Editing
We’ll make sure every piece of content is clear, correct and on point with your goals and brand standards.
Training
Have the people power but different levels of know-how? Let us help get everyone up to speed.