You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
From our blog
May 2023
U.S. News hospital rankings: How marketing teams can get the word out
Making the coveted U.S. News & World Report Best Hospitals list is a goal for many healthcare marketing professionals. This list allows you to promote your talented team and their great work as top ranked hospitals. Recently, U.S. News announced changes for their 2023-2024 rankings set for a Summer 2023 [...]
Meet WriterGirl writer and nurse Carol Chase
Carol and her daughter, Kayla, who is also a nurse! This week marks National Nurses Week, an annual recognition for all of the selfless, compassionate (and often sleep-deprived) nurses around the country who are working hard to provide care to patients and their families. Nurses are a special [...]
April 2023
Personalization journeys create one-on-one experiences
Do you ever get ads that just aren’t for you? My bank regularly sends me information about a debit card for kids. They even print and mail me thick envelopes espousing the benefits of their kid-friendly card. No service fee! Monitor it and set limits! These marketing efforts assume not [...]
How to create successful fundraising communications [checklist]
How important is healthcare philanthropy to hospitals and health systems today? Chronic underfunding by state and federal agencies has left many health systems in precarious financial positions. Rural hospitals – especially in states that have not expanded Medicaid – are particularly hard hit. According to the Kaiser Family Foundation, policymakers [...]
Writing and strategy services
Expand your strategic brainpower, writing talent and project management resources. No hiring hassles.
Audits
To get where you’re going you have to know where you are. We’ll help you decide where to scale back or beef up content.
Strategy
Web overhauls. Mobile first. Blogs or tweets. It all starts with setting goals, scope and plotting the course.
Project management
Whatever your project, you’ll get an experienced project manager. This is your point of contact who keeps everything running on schedule.
Writing
We’ll adopt your voice to tell your story — at the right level for your readers. Content. Blogs. Peer reports and more.
Editing
We’ll make sure every piece of content is clear, correct and on point with your goals and brand standards.
Training
Have the people power but different levels of know-how? Let us help get everyone up to speed.