You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
Who we are
Here to collaborate with you.
Content for healthcare organizations
Connect with your audience. Carve your brand identity. Meet your business goals.
From our blog
October 2019
Millennials and healthcare marketing: 5 tactics you need
In board rooms, on conference calls, and inside marketing firms across the country, people everywhere are trying to crack the code to millennial marketing. Marketers have been puzzling over this demographic for years. Still, as more millennials reach their 30s, become parents and caregivers, it’s time to get serious about [...]
Toss the box: Think like an outsider to market healthcare
The box. It’s very large and stuffed with years of well-worn healthcare marketing ideas. The box is always open and ready for marketing departments and agencies to pull out a safe, if somewhat banal, idea. It’s labeled STATUS QUO. Competition is getting more intense, and patients are becoming savvier and [...]
4 reasons why employee wellness programs work
A health and wellness program is a unique benefit that’s often not mentioned in the interview process with potential employees. I believe for many job-seekers however, a wellness program speaks to the overall culture of an organization. For instance, if you offer a wellness program, it can instantly convey the [...]
Everyone has a breast cancer story: What’s yours?
When this blog post assignment popped up on my to-do list, it sparked the usual panic. Every time it’s my turn to contribute a post, I stress over what I’ll write about. Not good for a content marketer who actually loves to write. A quick look at WriterGirl’s content calendar [...]
Writing and strategy services
Expand your strategic brainpower, writing talent and project management resources. No hiring hassles.
Audits
To get where you’re going you have to know where you are. We’ll help you decide where to scale back or beef up content.
Strategy
Web overhauls. Mobile first. Blogs or tweets. It all starts with setting goals, scope and plotting the course.
Project management
Whatever your project, you’ll get an experienced project manager. This is your point of contact who keeps everything running on schedule.
Writing
We’ll adopt your voice to tell your story — at the right level for your readers. Content. Blogs. Peer reports and more.
Editing
We’ll make sure every piece of content is clear, correct and on point with your goals and brand standards.
Training
Have the people power but different levels of know-how? Let us help get everyone up to speed.