You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
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Content for healthcare organizations
Connect with your audience. Carve your brand identity. Meet your business goals.
From our blog
June 2019
Patient marketing campaigns: How to drive results with a custom approach
By Melanie Graham In July 2018, the marketing team at Roper St. Francis Healthcare faced a common problem many healthcare marketers have today: They needed to launch a series of successful healthcare marketing campaigns, but they didn’t have the staff available to create them. The campaigns were aimed at growing [...]
Healthcare content for men: Write with health literacy in mind
By Carol Williams June is Men’s Health Month. It’s dedicated to inspiring men’s health and well-being through national screenings and educational campaigns. This is a great time to raise awareness by communicating to men about preventable health problems, early detection and treatments for disease. Since communication is such a key [...]
May 2019
Infographic: How to mine the best content from your organization
View the whole infographic. By Melanie Graham When you sit down to craft a story for your hospital’s blog or website, you’re doing more than just telling readers that you’re the best. Good healthcare content writing shows why you’re the best; it features compelling patient stories and poignant [...]
Health literacy keeps care from getting lost in translation
by Carol Williams Ai! laurië lantar lassi súrinen. Do you know what these words mean? I’m assuming “no” — and that understanding them would require a translator. Now, imagine you’re a patient who has an 8th-grade reading level or lower. Your doctor gives you a brochure that contains the following [...]
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Audits
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Strategy
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Writing
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