You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
Who we are
Here to collaborate with you.
Content for healthcare organizations
Connect with your audience. Carve your brand identity. Meet your business goals.
From our blog
June 2020
How trust in healthcare marketing can help bring patients back
My son was sick a few weeks ago. It was pretty run-of-the-mill stuff around here with a family of five. But, thanks to COVID-19, every symptom was put through a different, more rigorous lens: Cough? Check. Body aches? Check. Fever? Check. Chest tightness? Check. On top of all that, he [...]
May 2020
Empathetic communication in healthcare: More vital than ever
One of the beautiful things about the written word is that it can last forever. One of the terrible things about the written word is, yep, it can last forever. That's why it matters that we choose our words carefully — because whether they're good or bad, they "stick." Perhaps [...]
How Providence used content to connect with patients during COVID-19
The first case of COVID-19 in the U.S. was diagnosed at Providence. The healthcare organization serves communities in Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. Providence is consistently on the front lines of providing innovative ways to deliver care. With that in mind, the marketing and communications teams [...]
How to create provider bios using SurveyMonkey
It’s time to update your website’s doctor bios. While no small task, it’s certainly an important one — 76% of consumers surveyed by Yext in 2017 said they go online to find a provider. What’s the best way to tackle this job? You could interview all those doctors in person [...]
Writing and strategy services
Expand your strategic brainpower, writing talent and project management resources. No hiring hassles.
Audits
To get where you’re going you have to know where you are. We’ll help you decide where to scale back or beef up content.
Strategy
Web overhauls. Mobile first. Blogs or tweets. It all starts with setting goals, scope and plotting the course.
Project management
Whatever your project, you’ll get an experienced project manager. This is your point of contact who keeps everything running on schedule.
Writing
We’ll adopt your voice to tell your story — at the right level for your readers. Content. Blogs. Peer reports and more.
Editing
We’ll make sure every piece of content is clear, correct and on point with your goals and brand standards.
Training
Have the people power but different levels of know-how? Let us help get everyone up to speed.