How to choose the right social tool for your healthcare organization (and a few of our favorites) by Melanie Graham Most marketers – healthcare or otherwise – understand the power of social media. Although it takes work to maintain the ever-changing platforms, social media is a worthwhile endeavor to promote awareness of a healthcare brand.

by Laura DiGiulio In six weeks, I’m going to have a baby girl. My first baby. And as much as I like to think I won’t be one of those “overbearing” moms — let’s face it — I probably will be (at least a little bit). I have no idea how I will react the

By Nina Mitchell WriterGirl best practices for project management Project planning is a skill that WriterGirl doesn’t take for granted when it comes to content work. We’ve learned that lots of preparation, coordination, scheduling and planning must take place among multiple teams and stakeholders before any project can get off the ground. Project managers keep

By Carol Williams Plain language isn’t easy, but it’s worth it Anyone who works with WriterGirl knows we’re big believers in the value of plain language. After all, it’s what helps patients and consumers understand things like how to use medicines wisely and how to make more informed decisions about what health insurance to buy. Plain