You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.

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Customized content is their purpose. If you make something your purpose, you do a better job at it.”

Dan Ansel

President and CEO
Private Health News

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Who we are

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Content for healthcare organizations

Connect with your audience. Carve your brand identity. Meet your business goals.

Our work
Emory Healthcare
Ohio Health
Children's Healthcare of Atlanta
Professional Research Consultants, Inc.
Roswell Park Comprehensive Cancer Center
El Camino Hospital

From our blog

September 2021

12 questions to ask when choosing a CMS for your healthcare website

September 15th, 2021|

If your healthcare organization is making changes to your website or looking to improve the digital patient experience, few decisions matter more than choosing the right health content management system (CMS). A CMS is a software solution that stores digital content. Your website pages, photos, features and workflows are all [...]

8 tips for communicating vaccine mandates to healthcare staff

September 13th, 2021|

Since early 2021, hospitals and health systems across the country have been perfecting their vaccine messaging, encouraging patients and community members to get the shot. As those messages continue, organizations face a new communication challenge — how to get the word out about employee vaccine mandates. Throughout this summer, dozens [...]

10 ways to interview like Oprah

September 8th, 2021|

Over 17 million people watched Oprah’s interview with Meghan Markle and Prince Harry last March. Who else in the world would the Duke and Duchess have been willing to talk to on camera for two hours? The interview received an Emmy nomination — Oprah’s tenth. Just another jewel in the [...]

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Writing and strategy services

Expand your strategic brainpower, writing talent and project management resources. No hiring hassles.


To get where you’re going you have to know where you are. We’ll help you decide where to scale back or beef up content.


Web overhauls. Mobile first. Blogs or tweets. It all starts with setting goals, scope and plotting the course.

Project management

Whatever your project, you’ll get an experienced project manager. This is your point of contact who keeps everything running on schedule.


We’ll adopt your voice to tell your story — at the right level for your readers. Content. Blogs. Peer reports and more.


We’ll make sure every piece of content is clear, correct and on point with your goals and brand standards.


Have the people power but different levels of know-how? Let us help get everyone up to speed.

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