You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
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Content for healthcare organizations
Connect with your audience. Carve your brand identity. Meet your business goals.
From our blog
August 2019
Boomers or bust: How to craft your baby boomer marketing
Let reality, not stereotypes, guide your healthcare marketing to baby boomers — and every generation By Lyn Engle Today baby boomers are doing a lot more online than sharing recipes and stalking their grandkids on Instagram. Boomers — people who were born post-World War II between the mid-1940s and early [...]
OhioHealth wellness blog gets a boost from content partnership
by Melanie Graham When OhioHealth was preparing to launch its new wellness blog in 2016, the health system knew it had to start with a robust library of content. Filling up an editorial calendar with quality articles is a crucial step for building engagement and traction with readers and search [...]
July 2019
How fiction makes you a better healthcare content writer
By Karla Webb Picked up a good book lately? If you’re a healthcare content writer who’s producing copy all day, why should you find time to read after spending so much time hanging out with words? So many reasons! Of course, reading builds your vocabulary and knowledge base. If you [...]
7 of our favorite healthcare marketing blogs
By Melanie Graham Healthcare marketers know that it’s not easy to keep track of the latest industry trends. Our jobs are often pulling us in a few different directions, whether it’s writing physician bios, drafting new webpage content or interviewing SMEs. That’s why we rely on the web’s best healthcare [...]
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