You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
Who we are
Here to collaborate with you.
Content for healthcare organizations
Connect with your audience. Carve your brand identity. Meet your business goals.
From our blog
July 2020
It’s time to recognize, accept and celebrate our differences
As someone with no background — but a definite interest in — social justice and institutional racism, I've hesitated to say anything about recent protests and the painful, unjust deaths that initiated them. But I am compelled to state that it's wrong to kneel on a man's neck for 8 [...]
June 2020
Is your health technology website alienating readers?
Healthcare technology is making patient care more efficient, convenient and connected than ever. Often, though, healthcare technology website content doesn’t seem to reflect that convenience and connectivity. In fact, it sometimes does the opposite. We talk a lot about the importance of health literacy and plain language in healthcare content, [...]
How to successfully market telehealth beyond COVID-19
There’s no denying the telehealth rush created by the COVID-19 pandemic. Amid climbing infection rates and social distancing guidelines, the government lifted many regulatory barriers on telehealth. As a result, thousands of patients across the country quickly dove into this emerging space to seek care. At New York University (NYU) [...]
How to create content that supports behavior change
Who in America doesn’t already know you should eat fruits and vegetables, exercise regularly and quit smoking to be healthy? Like most healthcare communicators, I’ve read, written and edited those same messages thousands of times. Yet with so much information available on how to lead a healthy life, the levels [...]
Writing and strategy services
Expand your strategic brainpower, writing talent and project management resources. No hiring hassles.
Audits
To get where you’re going you have to know where you are. We’ll help you decide where to scale back or beef up content.
Strategy
Web overhauls. Mobile first. Blogs or tweets. It all starts with setting goals, scope and plotting the course.
Project management
Whatever your project, you’ll get an experienced project manager. This is your point of contact who keeps everything running on schedule.
Writing
We’ll adopt your voice to tell your story — at the right level for your readers. Content. Blogs. Peer reports and more.
Editing
We’ll make sure every piece of content is clear, correct and on point with your goals and brand standards.
Training
Have the people power but different levels of know-how? Let us help get everyone up to speed.