You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.

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Customized content is their purpose. If you make something your purpose, you do a better job at it.”

Dan Ansel

President and CEO
Private Health News

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Who we are

Here to collaborate with you.

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Content for healthcare organizations

Connect with your audience. Carve your brand identity. Meet your business goals.

Our work
Emory Healthcare
Ohio Health
Children's Healthcare of Atlanta
Professional Research Consultants, Inc.
Roswell Park Comprehensive Cancer Center
El Camino Hospital

From our blog

May 2021

How one health system is reaching communities of color with their COVID-19 vaccine campaign

May 5th, 2021|

COVID-19 vaccines have provided a much-needed injection of hope and optimism in many parts of the world. Here in the U.S., more than 237 million shots had gone into arms by the end of April, with very few reports of severe side effects. As COVID-19 vaccine campaigns continue to roll [...]

April 2021

Is it time to create a style guide? Don’t forget these essential elements

April 15th, 2021|

Before writing for any new client or project, one of the first things I check is the organization’s style guide. (It’s also one of the first things our client services managers and project managers share with the writing team!) Why is that style guide so important? Because it allows me [...]

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Writing and strategy services

Expand your strategic brainpower, writing talent and project management resources. No hiring hassles.


To get where you’re going you have to know where you are. We’ll help you decide where to scale back or beef up content.


Web overhauls. Mobile first. Blogs or tweets. It all starts with setting goals, scope and plotting the course.

Project management

Whatever your project, you’ll get an experienced project manager. This is your point of contact who keeps everything running on schedule.


We’ll adopt your voice to tell your story — at the right level for your readers. Content. Blogs. Peer reports and more.


We’ll make sure every piece of content is clear, correct and on point with your goals and brand standards.


Have the people power but different levels of know-how? Let us help get everyone up to speed.