You want a team of strategists and writers who understand the language of healthcare and translate it into content that speaks to every audience you want to reach. We deliver.
“Customized content is their purpose. If you make something your purpose, you do a better job at it.”
Dan Ansel
President and CEO
Private Health News
From our blog
October 2021
Should healthcare organizations use TikTok?
If you haven’t heard of TikTok — one of the most popular social media channels — you may have been a little too socially distant over the past two years. TikTok allows users to create short-form, five- to 60-second, mobile videos using a range of filters, effects and music. Whether [...]
How to retain more patients with better communication and stronger relationships
“Patient retention” is the term used in healthcare marketing to refer to the idea of keeping your patients happy, loyal and coming back — as opposed to “patient attrition,” which is when they slip away. Some patient attrition is normal, of course, but keeping the patients you already have is [...]
Healthcare buzzwords to avoid (and words to use instead)
An estimated nine out of 10 adults have inadequate health literacy, aka the skills necessary to properly manage their health and prevent disease. That’s not due to a lack of intelligence or commitment to good health. It’s because they’re often unfamiliar with medical speak and the healthcare buzzwords that have [...]
September 2021
How to improve communication with your hybrid healthcare marketing team
Before 2020, remote work and hybrid teams were not necessarily the norm. Sure, some industries and companies had embraced a work-from-home culture (like WriterGirl did 20 years ago!). But many people were still commuting to an office every day. But when the COVID-19 pandemic hit, everything changed. Healthcare marketing, communications [...]
Writing and strategy services
Expand your strategic brainpower, writing talent and project management resources. No hiring hassles.
Audits
To get where you’re going you have to know where you are. We’ll help you decide where to scale back or beef up content.
Strategy
Web overhauls. Mobile first. Blogs or tweets. It all starts with setting goals, scope and plotting the course.
Project management
Whatever your project, you’ll get an experienced project manager. This is your point of contact who keeps everything running on schedule.
Writing
We’ll adopt your voice to tell your story — at the right level for your readers. Content. Blogs. Peer reports and more.
Editing
We’ll make sure every piece of content is clear, correct and on point with your goals and brand standards.
Training
Have the people power but different levels of know-how? Let us help get everyone up to speed.