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Hot Trends at SHSMD 2012

So your hospital or health care organization is sending you to SHSMD.

Great … Right?

Stop. Scratch. Rewind.

Let’s face it. You don’t have time to clear out your emails before they reach the organizational limit let alone go through the conference program to decide which networking events, presentations and vendor booths to attend. Don’t worry. We’ve already scoured the program and hand-picked some tasty morsels that will meet your organizational needs plus pique your interest. (And you might actually find time to have a glass of wine or two.)

General Sessions

If you can go, you should go. The general sessions will set the tone for the rest of the day … and the tone is definitely politics in this landmark Presidential year. From The Capitol Steps to The Power of Personalized Medicine, all the health care issues are on the table. And there’s nothing wrong with that. Take a bite!

Optional Preconference Workshops

The Metamorphosis of a Digital Marketing Strategy

I’ve never met him, but Chris Boyer is the Director of Digital Marketing & Communications at Inova Health System. He is all over the social media spectrum and is miles ahead of the curve in terms of technology for his organization. (Can you say rock star?) This year, The Beryl Institute recognized Inova Fair Oaks Hospital for their Patient Experience journey. (Hello HCAHPS!) I can’t say Chris’ll be speaking to that in this presentation but for those who are trying to navigate their organizational digital strategy, this seems like a winner.

Concurrent Sessions

Marketing as a Patient Development Strategy

Along the same lines, health care reform, social media and HCAHPS have all changed the way marketers connect with patients. Kim Reynolds and Chris Fenoglio of LifePoint Hospitals will talk about their experience with a patient development pilot program. LifePoint has been long touted for its involvement in groundbreaking patient safety and quality programs. With my background in patient safety, I’m simply interested in this organization on a personal level.

What Healthcare Marketers Can Learn From Spanx

Yes, you read that right. Spanx made girdles cool again. Can we apply those same strategies and tactics to health care marketing? David Wasilewski, CEO of WhatNext.com reveals the secrets. I’ll be honest. The title reeled me in.

Word of Mouth 2.0: Engaging Patients Through Social Media

WriterGirl has a lot of clients who are paving the health care marketing road with social media. We have other clients who have never even used Facebook on a personal level, let alone understand a social media strategy … and they’re charged with launching a campaign in the coming year! For those beginners, this could be your first chapter.

New Rules for Service Line Growth

A key service WriterGirl provides is differentiating service line content that can be applied across all marketing channels. WriterGirl has an edge on other companies because our writers, editors, project managers and content strategists all come from the hospital and health care world. We know how to interview physicians, researchers, clinicians and service line directors. Still, staying on top of the latest trends and climate shifts will be key to asking the right questions. Time to dig deep with this presentation.

Networking Events

Now that your brain is saturated with great information, it’s time to unwind, relax and make a few new friends. SHSMD has quite a few networking events planned. Here are three that I’ll be attending:

“Coffey Talk” Annual Round-Table Luncheon

Give a topic. We’ll talk. No big whoop. And the rolls are always served with buttah. (Sorry, I had to do it.)

A Taste of Philadelphia

I visited Philadelphia when I was a kid. The only thing I remember was my dad sitting on a bench in the Rodin museum posing like The Thinker. Good memories for sure but I’d like to build more! That’s why I’m super excited to experience Philly’s historic farmer’s market, the Reading Terminal Market. SHSMD says it’s a “not to miss” attraction.

Happy Hour  at The Field House

The Field House is undergoing a total renovation this month, meaning us SHSMD-goers will be one of the first groups to experience the new look and feel.

Posted by Kris Martin, Vice President of Operations

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Hot Trends at SHSMD 2012
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See our recommendations for the SHSMD 2012 conference sessions you should pay attention to.