Christy Schlake is the fearless leader of WriterGirl & Associates. She provides senior-level strategic counsel for WriterGirl clients. She is an expert in content and training for business-to-business and consumer initiatives. She is also well versed in web-based and print marketing collateral.With this diverse background, why does Christy choose to specialize in the hospital industry? She is passionate about patient content. She remembers exactly what it’s like to hear a bad diagnosis for a family member…and how it feels to leave a doctor’s office overwhelmed. Therefore, Christy encourages all WriterGirl associates to put themselves in the position of the patient, and to write from that perspective.

Christy has developed WriterGirl into the only U.S. company that helps medical professionals effectively and efficiently create website content and printed materials to communicate their valuable points of difference in an unbelievably noisy marketplace. She is committed to creating content that helps patients—people who are, by definition, usually in crisis—feel more equipped to make decisions about whatever health issue they’re facing.

Sheryl Imhoff is a professional writer with the skills and creativity to transform complex information into engaging, results-oriented communications. Her more than 25 years of experience includes working in the health and wellness industry and owning her own freelance writing business.

Sheryl holds a Master of Education degree from the University of Cincinnati, which helped fuel her passion for educating people about health and healthcare. She joined WriterGirl as a senior writer/project lead and director of training and development.

Sheryl has limitless understanding and patience—valuable skills when you’re in charge of developing and training WriterGirl writers across the country. But Sheryl’s training work is only a part of her responsibilities at WriterGirl; she also leads several large projects at a time, doing everything from conducting physician interviews to writing and editing final content—all while maintaining an unflappable can-do attitude.

From cardiology, to cancer, to rehab projects—just to name a few—clients always appreciate Sheryl’s attention to detail and deep understanding of the material. No matter what the job, Sheryl’s work is always right on the nose!

Kris Martin holds a Bachelor of Arts degree in English Literature, with post baccalaureate studies in Marketing Management, Financial Accounting and Fine Arts. She has more than 15 years of experience in corporate marketing, primarily in the field of health care, all of which she uses in her day-to-to activities as senior writer, editor and project lead for WriterGirl. (She also uses her natural Kentucky charm to aid in sales from time to time!)

Kris’s down-to-earth sensibility and practical nature are the perfect fit for WriterGirl. That nature—and her sense of humor—allow her to overlook nonsense and get to the meat of an issue quickly, whether it’s keeping an unwieldy project on scope, patiently tracking down a physician in order to gather content vital for the completion of a project, or creating copy that is perfectly succinct and to the point—every time.

Her writing experience is broad, and she’s used her quick grasp of complex material and creativity on projects that include physician websites, clinical materials for the pharmaceutical industry, service line website content, internal communications for hospital systems, physician recruitment materials and accomplishment reports. In addition to her client work, Kris also creates WriterGirl marketing materials such as sales presentations and capabilities pieces.

Stephanie Helfrich, CPA obtained her Bachelor of Business Administration from the University of Cincinnati in 1995, earning degrees in both Accounting and Finance. She became a licensed CPA in the state of Ohio in 2001, and served as a Controller and head of Human Resources for a local homebuilder for 13 years. She is an authorized IRS e-file provider and has been preparing every kind of tax return you could imagine for 11 years.

Stephanie was one of the very first “WriterGirls” and now juggles multiple responsibilities for WriterGirl. In addition to paying the bills (which could be argued as being one of the most important jobs on the team!), she is responsible for annual budgets and job cost accounting, as well as handling payroll, corporate and payroll tax returns, and managing the WriterGirl Human Resource department. Quite a task with all our contractors! Even in the crunch of the first quarter with tax season craziness, Stephanie always brings a level-headed approach to all projects, keeping everyone on track.

Carrie Hill holds a Master of Arts degree in Counselor Education from The Ohio State University, and has more than 10 years of experience in the health and wellness fields. Her unique and well-rounded writing perspective stems from working with—and providing services for—diverse populations. In addition to serving as a writer, editor, and project lead for WriterGirl, Carrie also develops training materials for the WriterGirl Academy and trains new writers.

Carrie’s writing experience includes projects ranging from web content for various industries—including healthcare—to physician recruitment materials and service line accomplishment reports. Her strong communication skills, combined with her deep insights, fresh point of view and practical recommendations, allow her to meet client goals. She translates complex ideas into understandable content to which readers can relate and connect. Her work product is always focused, concise and patient-friendly.

Carrie’s attention to detail extends to her attention to deadlines and budget. She is a stickler for delivering projects on time and within scope. Carrie brings a personalized approach to every project with her engaging and upbeat personality!

Crysta Parks-McCray began her writing career when she served as the Director of Operations for a local start-up company. Building a business from the ground up gave her the opportunity to wear many hats and to develop a variety of skills, including discovering a passion—and a talent—for writing. Crysta cut her writing teeth developing marketing materials, operations and training manuals, newsletters, and website content for the start-up operation.

She moved on to a full-time writing position with a computer company whose main offering is software as a service. In this capacity, one of Crysta’s responsibilities was gathering the source content and writing an extensive “Help” document designed to assist clients in operating the company’s software—no simple task. Not only did she have to learn to use the software herself, but she also had to create easy-to-read, simple, step-by-step user instructions.

Crysta also created the operations manual for this company (a much simpler task, by comparison), wrote website content for several of their clients, as well as creating press releases and print marketing materials.

In addition to being her career, writing is also Crysta’s hobby. She has had various articles published, and has written children’s stories for her daughter. Her goal is to have one of her children’s books published.