- December 5, 2017
- Posted by: Cindy Scott
- Category: Branding, Business Communications, content marketing, Healthcare Marketing Strategy, Web Writing
Healthcare information can often be detailed and complicated. It’s our job as healthcare content producers to make that information easy to understand.
One of the best formats for sharing information is infographics. These visual tools can help break down complex facts and figures into an easy-to-read, shareable format.
Infographic bring many benefits to your content marketing strategy: they are more likely to be shared; they can drive more web traffic, and they can connect to a larger audience. Plus, infographics can be adapted and shared across many channels – blogs, websites and social media.
Ready to dip your toes into this popular form of content? Consider these tips for creating a successful infographic:
- Keep your audience top of mind. What topics are your readers and followers interested in? What are their pain points? What kind of information is your audience is likely to share with their social circles? For many healthcare organizations, topics around prevention and wellness are a great place to start. Cleveland Clinic is always a good source of inspiration for health and prevention infographics.
- Avoid small, hard-to-read text. Large, bold fonts catch your reader’s eye and get your information across clearly to help your audience understand the key points. Check out this infographic from the American Diabetes Association for a great example of eye-catching text.
- Highlight a few, important stats. Avoid long sections of text and don’t crowd your infographic with too much content. Your audience wants to digest information quickly and easily. Consider saving the detailed information for your blog and link the infographic back to the post. This stress infographic from Johns Hopkins Medicine does a good job of highlighting a handful of key information.
- Give your infographic a theme. Your audience should be able to glance at your infographic quickly and understand what it’s about. Get creative! Try to use design elements and illustrations that fit the overall theme of the information you’re sharing. This infographic from Indiana University Health showcases a biking theme that also helps the overall flow of information.
- Use interesting ways to visualize stats. Think outside the typical pie charts and line graphs and avoid describing everything with text. The Center for Science in the Public Interest used a creative way to represent sugar intake.
- Add a catchy title. Ohio State University College of Pharmacy and Cardinal Health Foundation created a clear, catchy title that doesn’t give everything away with this in their infographic about the country’s prescription drug crisis.
- Make sure it flows. Like a well-written story, an infographic should have a logical progression from top to bottom. Here’s a good example from the Centers for Disease Control and Prevention.
What tips do you have for creating a successful infographic? Share your ideas in the comments section below.