- November 29, 2017
- Posted by: Cindy Scott
- Category: content marketing, Social Media in Healthcare, Web Writing
When was the last time you thought about refreshing your old blog content?
You may be a pro at using your existing content library, but don’t forget about those blog posts from a few months (or even years) back. Chances are, you have some great content that just needs a little sprucing up.
Take this insight from HubSpot, for example. They found that their old blog posts were driving more traffic than some of their newer content. In fact, more than 90% of their blog leads were coming from old material, and 75% of views were focused on old posts.
So, what do I mean by “sprucing up” old posts? Here are a few ideas:
Take a look at the blog’s SEO elements. Maybe your headlines, title tags and keywords could use a refresh.
Is the information outdated? If you’re still seeing traffic on your older posts, it might be a good idea to make sure the information is up-to-date. Don’t forget to update the time stamp or add an “updated” line to tell readers you’ve changed the original content.
Check the links and add a few more. Do you have old, obsolete links in your post? Update them or remove them. While you’re at it, think about adding a few more links or calls to action that direct readers to new or relevant content.
How are the images? Scan your post for pictures and graphics. If you don’t have any images, add them! You may also want to consider resizing or realigning some the images so they load faster and display better across platforms (mobile, desktop, etc.)
Make sure the formatting still works. Have you recently redesigned your blog? Some of the old headers, fonts, bullet lists and tables may look different with your new layout. Check to make sure your popular posts are still readable.
Read more: How often should you post to your blog?
Now that you’ve refreshed some old blog posts, what’s next?
Share it! Don’t be afraid to re-share old content on social media. If it’s still informative and relevant, your followers will still be interested.
Take note of what continues to drive traffic. Look at the topics in those old, successful blog posts. What trends do you notice? Use this information to inspire new blog posts and inform your current content strategy.
What tips do you have for refreshing old blog content? Share your ideas with us in the comments section below or shoot us an email.