- August 13, 2015
- Posted by: Danielle Quales
- Category: Business Communications, Healthcare Marketing Strategy, Web Writing
Does the phrase “content audit,” make you want to hide under your desk? Run away and scream? Stress eat all the M&M’s at your desk?
Don’t worry. The idea of doing a content audit for your hospital’s website doesn’t have ruin your day. In fact, a content audit can help make your days easier. A content audit allows you to comprehensively and accurately understand your website better.
All you have to do is pick the content audit that’s right for you. We know that oftentimes, a budget drives breadth and depth of a content audit. But we believe any type of content audit —done well — is going make your website better.
- Quantitative audit: Just like it sounds, this is a basic list of all of the content in your digital properties. Use this type of audit when you need to quickly determine how much content you have.
- Qualitative audit: Here you perform a more in-depth analysis of all of the writing, multimedia, accuracy and value of the content. Use this type of audit when you need a deeper understanding of how valuable your content is.
- Mapping audit: Here you visualize the content in the form of a site tree, but it’s more than just the Information Architecture (IA). You highlight relationships between the pieces of content, allowing you to understand how deeply layered your site is. Use this type of audit when you need to build a case for creating new content or changing something in your IA.
- Rolling audit: This is an ongoing, cyclical process that involves choosing one branch of your site in which to begin your audit, fully auditing that branch and then, in turn, auditing the rest of your site branches. Once you reach the branch in which you began your audit, begin again.
- Thin slice audit: When you have limited time or budget, audit a few select pages within a site branch to get a “thin slice” view of the content that lives in this section. We don’t recommend this type as a long-term strategy.
Need help with your next content audit? That’s what we’re here for. Email us today to find out more.