- July 30, 2015
- Posted by: Danielle Quales
- Category: Business Communications, Healthcare Marketing Strategy, Patient Communications, Social Media in Healthcare, Web Writing
Want to see an example of a hospital website that puts the patient first?
Take a look at what’s going on at the Silicon-Valley based El Camino Hospital.
True, we’re a bit biased (we helped write 400+ pages of content and still have more to go), but we think you’ll love how it’s easy-to-use, informative and visually appealing — all at the same time.
Here’s what makes it pop:
- Responsive design. Catering to a patient population that is tech-savvy and likely to access the site from a smartphone or tablet, the website is fully responsive and adaptive when viewed on any device. And of course, the content is, too.
- ER wait times on homepage. While this may seem like a small detail, including ER wait times front and center on the homepage provides patients with useful information that can help them avoid surprises when they show up for emergency services at the hospital.
- Simple, streamlined navigation. Designed with patient needs and questions in mind, all major site branches are easily accessible from the landing page. That means patients spend less time hunting around for information they need.
Ready to redesign your website? Contact us today.
For more examples of hospitals that are doing it right, click here.