- April 30, 2015
- Posted by: Danielle Quales
- Category: Social Media in Healthcare, Web Writing
Every day, people across your hospital are logging into your Intranet. You’ve got to give them something they want to read. But first, you’ve got to make sure your homepage looks decent.
Here are a few tricks to keep in mind:
“Keep it fresh”: We recommend pushing out updates to key feature areas on the homepage at least once or twice a week.
Push out engaging content: Include infographics, videos and polls.
Keep what’s new front and center: Staff will look at your intranet for the latest news, so make sure that’s readily available.
Quick search: Make sure users can get to a search bar directly on the homepage.
“Less is more”: Ensure you don’t crowd the homepage with too much content that users can’t easily navigate to what they need.
Get input: Develop a simple process for employees to add their content.
Now that you’ve got the nuts and bolts down, here are a few tips for creative content ideas:
Quick links: We recommend between five and 10 quick links, which can be denoted with a text link alone or with a relevant icon.
Rotating images/banner: Update your intranet with fresh, professionally generated images at least once a month. You don’t want to bore people with stale content.
Employee recognition and spotlight: In today’s social media age, everyone wants to know what’s going on with their friends. Highlight your key performers by including their photo and a blurb on their contributions to your organization.
Important updates from leadership: Employees appreciate receiving news such as construction, financial updates, new department offerings, new staff or new initiatives directly from the leadership team by a video or written blog.
Use external content: Drop in a relevant widget or RSS feeds from trusted, outside sources, but ensure that you’re selective about what you choose. You don’t want to overcrowd the page.